29 days to the World Cup: Who designs the kits for the teams in the tournament?

The countdown to the 2026 World Cup is on! Each day ahead of the tournament’s return to North America, Yahoo Sports will highlight an insight or moment that showcases just how grand the world’s biggest sporting spectacle has become — even beyond the expanded field of this year’s global event.

At the 2026 World Cup, teams will show off their skills on the global stage, but will also broadcast one of the other stars of the show — the kits.

Teams are given a chance to flash their country’s colors with pride, outfitted in new home and away kits for the tournament. And while the majority (77%) of this summer’s jerseys were made by the Big Three sportswear companies of Adidas, Nike and Puma, there will be a number of other brands showing up at the tournament as well.

Overall, Adidas’ goal of establishing itself as a soccer-focused brand has worked well. The German company designed kits for 14 of the nations at the tournament — nearly a third of the 48-team field. Adidas’ lineup includes some heavy-hitters, such as Germany, Japan, Spain, co-host Mexico — and, of course, reigning World Cup champions Argentina.

Next on the list is Nike, whic is outfitting 12 nations. That quarter of the field includes two of the co-hosts, with the United States and Canada both among the loyal Nike customers. (The United States’ home and away jerseys, which feature a stars and a stripes pattern, respectively, were released in March.) After that is Puma, which designed 11 kits, including teams like and .