A new leader? The naming-rights value of every Brasileirão ground

A new leader? The naming-rights value of every Brasileirão ground

With the deal between Palmeiras and Nubank, the Brasileirão now has FIVE stadiums with naming rights. Palmeiras’ home, in fact, now leads the ranking.

Palmeiras is expected to receive R$ 50.2 million per year. The stadium’s name is being decided in a vote running until April 30: Nubank Parque, Nubank Arena, or Parque Nubank.

The stadiums of Atlético-MG, Bahia, Corinthians, and São Paulo also have naming rights. Check out the value of each one, according to a survey by the website No Ataque:

1st – Palmeiras (Nubank Parque, Nubank Arena, or Parque Nubank): R$ 50.2 million per year (total duration still unknown)

2nd – São Paulo (MorumBIS): R$ 25 million (R$ 75 million over three years)

3rd – Corinthians (Neo Química Arena): R$ 15 million (R$ 300 million over 20 years)

4th – Bahia (Casa de Apostas Arena Fonte Nova): R$ 13 million (R$ 52 million over four years)

5th – Atlético-MG (Arena MRV): R$ 7.1 million (R$ 71.7 million over 10 years)

Also according to the website No Ataque, Corinthians is trying to reach a deal to improve the value of its naming rights agreement. And the amount paid for MorumBIS is adjusted according to inflation.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.