ACC and Big Ten at odds over Duke media rights deal with Amazon

Duke basketball's landmark exclusive media rights deal with Amazon has opened the eyes of college sports executives throughout the country about what is possible and how things should be regulated.

The Blue Devils sold broadcast rights to three of their non-conference games next season, one of which is a massive tilt against defending national champion Michigan at Madison Square Garden.

Big Ten commissioner Tony Petitti reportedly isn't thrilled with the way Duke went about the deal. Since Michigan is an equal party in one of the games, Petitti believes that the Big Ten should have received a cut of the revenue being paid out by Amazon.

Meanwhile, the ACC is sticking by Duke, stating that they did everything the way they were supposed to.

"I'm not worried about it at all," Phillips told ESPN. "ESPN was in every one of those conversations, and to Duke's credit, they came up with something creative and brought it to ESPN and to us."

Duke athletic director Nina King says the program was transparent about its process from the beginning.

"That's between Michigan and the Big Ten and FOX to work on all that," King said to ESPN. "From Day 1 with Michigan, we told them what the plan was."

We may not have heard the last on this topic, given that it involves the very fabric of college basketball and media rights.

Contact/Follow