Arena to screen Villa Europa League final

'Millions of pints sold'

Mike Kill, CEO of the Nighttime Industries Association, emphasized the importance of maintaining momentum for the fans and the positive impact on local businesses and the community.

"This is such an important moment for West Midlands and Villa fans, in particular, and the energy and buzz around this we can't lose that momentum

"People want to be able to watch Villa come home with the trophy.

"It'll have a huge economic impact, we're talking millions of pints sold and potentially millions of pounds worth of extra spend over bars," he said.

'Family friendly celebration'

Thousands of supporters are expected to travel to Istanbul for the final, with huge demand for flights and accommodation in the city after the club secured their place.

Yip added holding an event would "bring together residents from every background in a safe environment" and reinforce Birmingham's reputation as a city "capable of hosting and managing major public events".

He added: "Villa's famous 1982 European Cup triumph remains one of the proudest moments in the city's sporting history and another European final would place Birmingham firmly back in the international spotlight.

"A public screening in the city would create an inclusive and family friendly celebration accessible to supporters who may not be able to travel abroad for the final."

This news was gathered by the Local Democracy Reporting Service which covers councils and other public service organisations.

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More on this story

• Jubilant Prince William cheers Villa victory
• Vibrant and victorious - Villa ready to end 30-year trophy drought

Related internet links

• Local Democracy Reporting Service
• Aston Villa Football Club