Big 12 strikes a private equity deal in hopes of growing revenue, AP source says

TL;DR

The Big 12 has entered a five-year private equity deal with RedBird Capital Partners, marking a first for major college sports. The agreement aims to boost revenue for the conference and its schools amid financial challenges.

Key points

Big 12 signs a five-year deal with RedBird Capital Partners
First major college sports conference to secure a private equity deal
Deal includes $12.5 million capital infusion and $30 million credit line
Aims to enhance revenue amid financial challenges for member schools
Potential long-term ramifications include super league discussions

Mentioned in this story

Big 12RedBird Capital PartnersWeatherford CapitalNCAA

DALLAS (AP) — The Big 12 has approved a five-year agreement with RedBird Capital Partners, becoming the first conference in major college sports to strike a league-wide, private equity deal, multiple people with knowledge of the deal told The Associated Press on Thursday. The people spoke to the AP on condition of anonymity because neither side announced the strategic partnership. Front Office Sports and Yahoo Sports first reported it, and RedBird Capital posted both stories on its website. The deal includes Weatherford Capital and was ratified by Big 12 presidents and chancellors last week, the people said. The three-prong partnership is designed to grow revenue for the league at a time when some schools are strapped for cash and vying to better position themselves for the next iteration of the ever-changing landscape of college sports. RedBird will provide the Big 12 with a $12.5 million capital infusion and help create more commercial revenue for the conference. The league’s 16 schools also will have access up to $30 million each, a line of credit that would have to be paid back with a double-digit interest rate over time. It’s unclear how many schools would even consider taking the money, the people said. But that kind of cash could help universities boost payouts in football and men’s basketball and potentially compete with the Big Ten, which has won three consecutive football national championships as well as the last one in men’s hoops, and the Southeastern Conference. Any short-term gain might have long-term ramifications if a group of select universities break from the NCAA and form a super league, a prospect that has been considered as a potential solution to revenue disparity in recent years. Also noteworthy, RedBird is the second-biggest shareholder of Paramount, which owns CBS and is working to acquire TNT. And that could help create additional television partners for the Big 12 during its next negotiating window. The league's current broadcast deal expires in 2031. Media rights deals for major conferences account for a majority the revenue distributed to its members. The capital and equity industry has emerged as a way to ease the financial burden facing universities that are now tasked with paying players for the first time in history. Utah, a Big 12 member, became the first school to land a private equity deal when it signed with Otro Capital. The Big Ten negotiated with UC Investments for months before the deal fell apart because of opposition from Michigan and USC. And the SEC has been working with investment banker Goldman Sachs to explore potential partnerships despite pushback from league presidents and chancellors. \\_ AP Sports Writer Mark Long in Gainesville, Florida, contributed to this report. \\_ Get poll alerts and updates on the AP Top 25 throughout the season. Sign up and (AP News mobile app). AP college football: and \\_ Get poll alerts and updates on the AP Top 25 throughout the season. Sign up and (AP News mobile app). AP college basketball: and

Q&A

What is the financial impact of the Big 12's deal with RedBird Capital?

The Big 12 will receive a $12.5 million capital infusion and access to up to $30 million in credit for its member schools, which could enhance their financial capabilities in sports.

How does the Big 12's private equity deal compare to other conferences?

The Big 12 is the first major college sports conference to secure a league-wide private equity deal, while other conferences like the Big Ten and SEC are exploring similar partnerships.

What are the potential long-term consequences of the Big 12's private equity agreement?

The deal could lead to increased competition with other conferences, but it also raises concerns about the possibility of select universities breaking away to form a super league.