
Jorge Arcas: "Cuando Romeo pone la flecha, no fallaâ
Jorge Arcas destaca su apoyo a IvĂĄn en el ciclismo: 'Cuando Romeo pone la flecha, no falla'
The Boston Celtics have named Amica Mutual Insurance and PIMCO as Co-Presenting Partners for the 2026 playoffs. The partnership includes in-arena giveaways, increased visibility, and a playoff campaign featuring local artist Bia.
Mentioned in this story
The Boston Celtics have announced that Amica Mutual Insurance and PIMCO will serve as Co-Presenting Partners of the teamâs 2026 playoffs, via a release circulated by the team. The presenting partnership will unite Amica Mutual Insurance and PIMCO in key elements of the Celticsâ postseason run, making significant connections with both the organization and its fans during the playoffs. This initiative is set up to feature select in-arena giveaways during the series home games at TD Garden, increased visibility within the home arena, and co-branded content shared across the Celticsâ social media platforms.
Additionally, the partnership will reach beyond the arena, with street banners showcased throughout the City of Boston. To start each round of the team's postseason run, the Celtics will also host a pep rally at a school in the greater New England area, sponsored by New Balance. Furthermore, the Celtics will introduce their âDifferent Hereâ playoff campaign, featuring a promotional video shared across the team's official social media channels. The team has collaborated with local artist Bia to narrate the video and showcase her song, âWE ON GO,â per the release.
The playoff campaign will also feature DJ entertainment in The Hub on Causeway, in-arena activations on game days, and a digital presence across Celtics social media platforms leading up to each postseason game. Additionally, all fans attending home playoff games will receive an exclusive giveaway item. Special halftime performances will be announced at a later date.
Amica Mutual Insurance and PIMCO will serve as Co-Presenting Partners, enhancing fan engagement through in-arena giveaways and co-branded content.
The 'Different Here' campaign includes a promotional video featuring local artist Bia and will be showcased across the team's social media platforms.
The Celtics will host pep rallies at local schools, in-arena activations, and special halftime performances throughout the playoffs.

Jorge Arcas destaca su apoyo a IvĂĄn en el ciclismo: 'Cuando Romeo pone la flecha, no falla'
How does the WNBA stack up against NWSL and PWHL post-CBA?
Dakar winner Casey Currie gears up for the Norra 1000 with a powerful Jeep!
Potawatomi Nation announces new Championship Field in Shawnee, set to open in Spring 2027.
Steiner believes Stroll's impatience may hinder Aston Martin's F1 progress.
Inter Milan and Barcelona have not spoken directly about Alessandro Bastoni, but intermediaries are involved.
See every story in Sports â including breaking news and analysis.