Boston Celtics announce Amica, PIMCO Co-Presenting Team Partners of 2026 playoffs

The Boston Celtics have announced that Amica Mutual Insurance and PIMCO will serve as Co-Presenting Partners of the team’s 2026 playoffs, via a release circulated by the team. The presenting partnership will unite Amica Mutual Insurance and PIMCO in key elements of the Celtics’ postseason run, making significant connections with both the organization and its fans during the playoffs. This initiative is set up to feature select in-arena giveaways during the series home games at TD Garden, increased visibility within the home arena, and co-branded content shared across the Celtics’ social media platforms. Additionally, the partnership will reach beyond the arena, with street banners showcased throughout the City of Boston. To start each round of the team's postseason run, the Celtics will also host a pep rally at a school in the greater New England area, sponsored by New Balance. Furthermore, the Celtics will introduce their “Different Here” playoff campaign, featuring a promotional video shared across the team's official social media channels. The team has collaborated with local artist Bia to narrate the video and showcase her song, “WE ON GO,” per the release. The playoff campaign will also feature DJ entertainment in The Hub on Causeway, in-arena activations on game days, and a digital presence across Celtics social media platforms leading up to each postseason game. Additionally, all fans attending home playoff games will receive an exclusive giveaway item. Special halftime performances will be announced at a later date.