Brett Veach, the Kansas City Chiefs' general manager, emphasizes the importance of player character and passion for football in his draft strategy. He reflects on past mistakes and aims to improve the selection process as the team prepares for the upcoming NFL Draft.
Key points
Brett Veach emphasizes player character in draft decisions
Past mistakes have shaped Veach's current draft strategy
Veach believes in the Chiefs' environment for player development
Rueben Bain Jr. is a potential draft pick under scrutiny
Mentioned in this story
Brett VeachKadarius ToneyPatrick MahomesTyrann MathieuTravis KelceRueben Bain Jr.
Kansas City ChiefsNew York GiantsMiamiTennessee Titans
Jan 19, 2020; Kansas City, Missouri, USA; Kansas City Chiefs former player Bobby Bell and CBS sportscaster Jim Nantz and Kansas City Chiefs quarterback Patrick Mahomes (15) and strong safety Tyrann Mathieu (32) and tight end Travis Kelce (87) and general manager Brett Veach (left to right) celebrate on stage after the AFC Championship Game against the Tennessee Titans at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
Jan 19, 2020; Kansas City, Missouri, USA; Kansas City Chiefs former player Bobby Bell and CBS sportscaster Jim Nantz and Kansas City Chiefs quarterback Patrick Mahomes (15) and strong safety Tyrann Mathieu (32) and tight end Travis Kelce (87) and general manager Brett Veach (left to right) celebrate on stage after the AFC Championship Game against the Tennessee Titans at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
In the golden era of Kansas City Chiefs football, the organization has seen talented players rise to the top but has also seen plenty fall from grace into obscurity.
General manager Brett Veach has been confident in his draft strategy since he first led the Chiefsā front office in the 2018 draft. With eight full seasons as the top decision-maker under his belt, Veach has learned lessons from the scars left by watching players he invested highly in fizzle out.
Whether it was 46th-overall pick earning just 1.5 sacks in a short, disappointing career, or running back Clyde Edwards-Helaire peaking as a solid running back despite being selected ahead of the ā All-Pro back , Veach has sharpened his skills through the poor results.
During his pre-draft press conference last Thursday, he shared the takeaway he has from going through such low points.
āIf you miss on a player, itās probably the character and the love for football,ā Veach told reporters. āWe all get enamored by what a player can do, and I think everyone has a element of āif heās in our environment, itāll be different.āā
One of the strongest examples of Veach believing a talented player would have better production in Kansas City than elsewhere was his midseason trade for sā first-round pick, wide receiver in 2022.
Veach sent two picks in the following yearās draft for Toney; the compensation consisted of the 100th and 209th overall picks. The victory in Super Bowl LVII leaves a positive note on this trade in franchise history, but Veach expressed belief in Toney as the teamās No. 1 wideout moving forward into the 2023 season and beyond.
That ended up being his last season with the team, and Toney hasnāt recorded a reception in the NFL since his time in Kansas City. It is clear, from speaking with team members who shared the locker room with Toney, that he did not put the effort and time into the profession that a successful franchise like the Chiefs requires.
Veach did not address Toneyās time with the team or reference it, but the example may reflect the numerous times a player targeted by the front office failed to live up to expectations.
āLearning over the years that we do have a great environment here,ā Veach admitted. āIf anyone is going to get the best out of any player, itās going to be here, but even some of those players, itās hard. I think just making sure weāre tweaking that process, and making sure weāve identified the right players.ā
āNobodyās going to be perfect, youāre not going to always get Pat Mahomes and and in regards to just mental makeup,ā Veach pointed out. āBut the guys that you do āroll the diceā for, the plan the approach, just working on that over the years.ā
As Kansas City sets its sights on the 2026 NFL Draft, Veach hammered a point home that will be crucial to making the most of the nine picks available to the team this upcoming weekend.
āThe mistakes you make are [on] guys that, at the end of the day, they just donāt love football,ā Veach emphasized. āEven though you thought you were going to change them, you didnāt. I think thatās one of those things that we try to do better with that process⦠making sure weāre looking for the right traits and characteristics that do lend [themselves] to future change.ā
One of the most intriguing selections the team could make is defensive end Rueben Bain Jr. The team has hosted him for a pre-draft visit and has likely conducted enough research and interviews to feel strongly about whether he is on the board for the No. 9 pick.
With news about Bain being cited for careless driving two years ago, in an accident that left a student in a coma before eventually passing away, itās even more important that the Chiefs determine whether or not he will be a worthwhile member of the organization.
Itās something Veach and his team have monitored for months.
āWe were probably aware of that at the start of the season,ā Veach explained. āWhen weāre at St. Joe, before our scout leaves, we always get together and review some of the top prospects. That was something that, when we started that process a year ago⦠as far as that impact, itās our responsibility to our due diligence and fully vet each player as always. I think, like with any case, we do so with the understanding that all these cases are different and unique.ā
āThis is the most important part of our job, is getting the player right and the whole body of work, what he does on the field and what he does off the field,ā Veach said. āNeedless to say, we spent a lot of time with him at the Combine, brought him here, had a lot of meetings with a lot of different people, and that process is consistent with not just him but all of the players on our draft board.ā
It all comes down to one question for a potential pick for Kansas City: ***Does he love football?***
That answer can be difficult to determine before the draft, but Veach is working to feel good about that answer for any of the players he selects this week.
Q&A
What did Brett Veach say about player character in the NFL Draft?
Brett Veach highlighted that missing on a player often relates to their character and love for football, stressing the need to identify the right traits during the draft process.
How has Brett Veach's draft strategy evolved over the years?
Veach has learned from past mistakes, particularly with players who failed to meet expectations, and aims to refine his approach to ensure better character alignment in future selections.
What is the significance of the Kansas City Chiefs' environment for players?
Veach believes that the Chiefs' environment can maximize a player's potential, but acknowledges that not all players thrive despite the supportive setting.
Who is Rueben Bain Jr. and why is he a potential draft pick for the Chiefs?
Rueben Bain Jr. is a Miami defensive end being considered by the Chiefs, and his past legal issues have prompted the team to thoroughly evaluate his character before making a selection.
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