Brian Kelly reveals how he uses AI to help prepare for next coaching gig: 'Part of the next iteration in coaching'

The longtime head coach said he's used the platforms for multiple areas, including recruiting.

“Claude, as you know, is probably a little bit better in predicting some of the things outside the lines, whereas ChatGPT is much more driven right down the center. But there’s some interesting things that I’ve laid down relative to recruiting, profiling, transfer portal, there’s a lot of work you can do,” Kelly told USA Today. “And I think it’s going to have to be part of the next iteration in coaching. You’re going to have to utilize those tools. Now, look, it’s not going to take over everything. Balls and strikes are here to stay in Major League Baseball. But it’s not taking over the game, I think it’s enhancing it. And I think AI, used the right way, and understanding how to use it, can enhance the experience for everybody.”

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What is Brian Kelly doing now?

Kelly, 64, remains a coaching free agent. However, he has made it clear that he wants to return to coaching — per CBS Sports, he said that he continues watching film every day in preparation to coach again, and has already been offered "consulting roles at various programs ahead of the 2026 season."

Additionally, Kelly recently made his first TV appearance since leaving LSU. Per USA Today, Kelly is expected to continue making appearances on CBS' college football studio show and making some radio and podcasts spots.