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Brioni is collaborating with the BWT Alpine F1 team for the 2026 season, providing luxury apparel for key events. The collection features tailored blazers and lightweight garments, including the Soffio blazer made from cashmere hopsack fabric.
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(Courtesy of Brioni)
RACING STYLE: Italian luxury menswear brand Brioni is partnering with the BWT Alpine Formula 1 team for the 2026 season.
As part of this collaboration, the Enstone-based team will wear tailored Brioni looks during key moments and special events throughout the year. The selection includes tailored blazers and lightweight garments and the Soffio blazer, a deconstructed, unlined double-breasted jacket in light cashmere hopsack fabric.
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âWhen I began working for the Enstone-team in the late 1980s, we were the outsiders who came from the world of fashion against the established F1 competitors,â said Flavio Briatore, executive adviser of the team. âWith this prestigious new partnership, Brioni allows us to introduce a new level of style and sophistication, elevating our presentation as a team around the world.â
Brioni, controlled by Kering, marked its 80th anniversary in 2025 and its known for its artisanal craft, superior materials and innovation in tailoring techniques and over the years famously dressed the most famous British secret agent on the screen, 007, from Pierce Brosnan to Daniel Craig.
âBrioni has always been the choice for those who hold themselves to an uncompromising standard: in their work, in their decisions, in the way they present themselves to the world. Formula 1 attracts exactly these people,â said Federico Arrigoni, chief executive officer of Brioni. âThis partnership is the natural expression of two crafts that, in very different ways, have made precision and passion for mastery their identity.â
The partnership involves Brioni providing luxury apparel for the BWT Alpine F1 team during the 2026 season, including tailored blazers and lightweight garments.
The Alpine F1 team will wear tailored blazers, lightweight garments, and the Soffio blazer, which is a deconstructed, unlined double-breasted jacket made from cashmere hopsack fabric.
The Brioni apparel will be worn during key moments and special events throughout the 2026 Formula 1 season.
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This agreement follows the Alpine F1 partnership last year with Manchester-based brand Castore as its official outfitter. In 2025 it also collaborated with the luxury skiwear brand Perfect Moment on a capsule collection featuring technical outerwear and lifestyle pieces.
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