Brioni Partners With Alpine F1 for Luxury Team Apparel Collection

(Courtesy of Brioni)

RACING STYLE: Italian luxury menswear brand Brioni is partnering with the BWT Alpine Formula 1 team for the 2026 season.

As part of this collaboration, the Enstone-based team will wear tailored Brioni looks during key moments and special events throughout the year. The selection includes tailored blazers and lightweight garments and the Soffio blazer, a deconstructed, unlined double-breasted jacket in light cashmere hopsack fabric.

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“When I began working for the Enstone-team in the late 1980s, we were the outsiders who came from the world of fashion against the established F1 competitors,” said Flavio Briatore, executive adviser of the team. “With this prestigious new partnership, Brioni allows us to introduce a new level of style and sophistication, elevating our presentation as a team around the world.”

Brioni, controlled by Kering, marked its 80th anniversary in 2025 and its known for its artisanal craft, superior materials and innovation in tailoring techniques and over the years famously dressed the most famous British secret agent on the screen, 007, from Pierce Brosnan to Daniel Craig.

“Brioni has always been the choice for those who hold themselves to an uncompromising standard: in their work, in their decisions, in the way they present themselves to the world. Formula 1 attracts exactly these people,” said Federico Arrigoni, chief executive officer of Brioni. “This partnership is the natural expression of two crafts that, in very different ways, have made precision and passion for mastery their identity.”