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The Heisman and Aspen Institute are launching a new initiative to empower high school team captains as civic leaders. The Captains Leadership Academy will focus on training athletes to tackle challenges like access to youth sports and mental health.
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BOSTON — The value of a captain to a team, just like the value of sports in one’s life, can be understated and overlooked.
Heisman and the Aspen Institute are combining forces in an effort to exemplify the virtues of both across high school athletics.
A new national initiative, to be announced Tuesday May 5, aims to develop high school team captains into civic leaders "capable of driving change" in their teams, schools and communities, according to a release shared with USA TODAY Sports before the official announcement.
The Aspen Institute Captains Leadership Academy will provide athlete-leaders with training, mentorship and tools to "address real-world challenges — from access to youth sports to mental health and community well-being."
“The academy speaks directly to the potential impact of youth sports participation on American society,” says Vincent Minjares, program Manager of the Aspen Institute Sports & Society Program. “Improving the leadership ability of sports captains strengthens the quality of the sports experience of themselves and their teammates, while also facilitating the transfer of sports-based leadership development (of) future careers and community impact.”
While Aspen’s Project Play, which is known for studying sports participation in communities and initiating solutions to the barriers to access to it, will provide the programming with support from Heisman.
Heisman, through the Heisman Foundation, will serve as founding partner through the largest single grant in its history supporting youth development through sports and education, according to the release.
A number of Heisman Trophy winners, including Tim Brown and Charlie Ward, have expressed interest in participating in the program, according to Jeff Price, Heisman’s CEO.
“We're here to support, to help build it and to make sure that we have access to the winners,” Price tells USA TODAY Sports. “We want this to be something that isn’t (going) through the motions and you walk away with a certificate. This should be a real leadership development cohort that gets built.”
Here’s an explainer about the initiative, and what it might mean for you and your family:
The initiative is the Captains Leadership Academy, designed to develop high school team captains into civic leaders.
The academy will provide training, mentorship, and tools to help athlete-leaders address challenges such as access to youth sports and mental health.
The Captains Leadership Academy was set to be announced on Tuesday, May 5.
The Aspen Institute believes that improving the leadership abilities of sports captains can enhance the quality of sports experiences and facilitate community impact.

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2024: Travis Hunter, Colorado
2023: Jayden Daniels, LSU
2022: Caleb Williams, USC
2021: Bryce Young, Alabama
2020: DeVonta Smith, Alabama
2019: Joe Burrow, LSU
2018: Kyler Murray, Oklahoma
2017: Baker Mayfield, Oklahoma
2016: Lamar Jackson, Louisville
2015: Derrick Henry, Alabama
2014: Marcus Mariota, Oregon
2012: Johnny Manziel, Texas A&M
2011: Robert Griffin III, Baylor
2010: Cam Newton, Auburn
2009: Mark Ingram, Alabama
2008: Sam Bradford, Oklahoma
2007: Tim Tebow, Florida
2006: Troy Smith, Ohio State
2005: Reggie Bush, USC
2004: Matt Leinart, USC
2003: Jason White, Oklahoma
2002: Carson Palmer, USC
2001: Eric Crouch, Nebraska
2000: Chris Weinke, Florida State
1999: Ron Dayne, Wisconsin
1998: Ricky Williams, Texas
1997: Charles Woodson, Michigan
1996: Danny Wuerffel, Florida
1995: Eddie George, Ohio State
1994: Rashaan Salaam, Colorado
1993: Charlie Ward, Florida State
1992: Gino Torretta, Miami (Fla.)
1991: Desmond Howard, Michigan
1990: Ty Detmer, BYU
1989: Andre Ware, Houston
1988: Barry Sanders, Oklahoma State
1987: Tim Brown, Notre Dame
1986: Vinny Testaverde, Miami
1985: Bo Jackson, Auburn
1984: Doug Flutie, Boston College
1983: Mike Rozier, Nebraska
1982: Herschel Walker, Georgia
1981: Marcus Allen, USC
1980: George Rogers, South Carolina
1979: Charles White, USC
1978: Billy Sims, Oklahoma
1977: Earl Campbell, Texas
1976: Tony Dorsett, Pittsburgh
1974 and 1975: Archie Griffin, Ohio State
1 / 49
2024: Travis Hunter, Colorado
1 / 49
2024: Travis Hunter, Colorado
2 / 49
2023: Jayden Daniels, LSU
3 / 49
2022: Caleb Williams, USC
4 / 49
2021: Bryce Young, Alabama
5 / 49
2020: DeVonta Smith, Alabama
6 / 49
2019: Joe Burrow, LSU
7 / 49
2018: Kyler Murray, Oklahoma
8 / 49
2017: Baker Mayfield, Oklahoma
9 / 49
2016: Lamar Jackson, Louisville
10 / 49
2015: Derrick Henry, Alabama
11 / 49
2014: Marcus Mariota, Oregon
12 / 49
2012: Johnny Manziel, Texas A&M
13 / 49
2011: Robert Griffin III, Baylor
14 / 49
2010: Cam Newton, Auburn
15 / 49
2009: Mark Ingram, Alabama
16 / 49
2008: Sam Bradford, Oklahoma
17 / 49
2007: Tim Tebow, Florida
18 / 49
2006: Troy Smith, Ohio State
19 / 49
2005: Reggie Bush, USC
20 / 49
2004: Matt Leinart, USC
21 / 49
2003: Jason White, Oklahoma
22 / 49
2002: Carson Palmer, USC
23 / 49
2001: Eric Crouch, Nebraska
24 / 49
2000: Chris Weinke, Florida State
25 / 49
1999: Ron Dayne, Wisconsin
26 / 49
1998: Ricky Williams, Texas
27 / 49
1997: Charles Woodson, Michigan
28 / 49
1996: Danny Wuerffel, Florida
29 / 49
1995: Eddie George, Ohio State
30 / 49
1994: Rashaan Salaam, Colorado
31 / 49
1993: Charlie Ward, Florida State
32 / 49
1992: Gino Torretta, Miami (Fla.)
33 / 49
1991: Desmond Howard, Michigan
34 / 49
1990: Ty Detmer, BYU
35 / 49
1989: Andre Ware, Houston
36 / 49
1988: Barry Sanders, Oklahoma State
37 / 49
1987: Tim Brown, Notre Dame
38 / 49
1986: Vinny Testaverde, Miami
39 / 49
1985: Bo Jackson, Auburn
40 / 49
1984: Doug Flutie, Boston College
41 / 49
1983: Mike Rozier, Nebraska
42 / 49
1982: Herschel Walker, Georgia
43 / 49
1981: Marcus Allen, USC
44 / 49
1980: George Rogers, South Carolina
45 / 49
1979: Charles White, USC
46 / 49
1978: Billy Sims, Oklahoma
47 / 49
1977: Earl Campbell, Texas
48 / 49
1976: Tony Dorsett, Pittsburgh
49 / 49
1974 and 1975: Archie Griffin, Ohio State
The Aspen Institute is a global nonprofit organization designed to ignite human potential and build understanding. Project Play, the signature initiative of its Sports & Society Program, tries to build healthy communities through sports.
Project Play’s goal is to get 63% youth sports participation by 2030. Right now, we are around 55%.
The Heisman Trophy has been awarded to college football's top player every year since 1935. The Heisman Foundation, the nonprofit charitable arm of Heisman, has made $30 million in grants to youth sports programs over the last decade, according to Price.
“With grants, you want to make sure that you're able to track the impact that you're having, the lives that are changed and ultimately be able to tell the stories of those that are making a difference," Heisman's CEO says. "And that is, I think, for us, the combination of what we can do with our winners who inspire so many. And then what we can get back to communities, create future leaders, which are so needed in sport.
“Sports is a vehicle through which we can make a difference and train them to become leaders.”
According to the release, "participants will engage in seminar-style learning, access digital leadership tools, and contribute to community-based projects that build skills in collaboration, and problem-solving."
The Center for Rising Generations will help guide the development of the program. while IMG Academy will annually convene captains who participate in the Captains Leadership Academy on its Bradenton, Florida, campus and provide training and development tools.
The Captains Leadership Academy will launch in 2026 with pilot programs in select states and plans to make resources accessible to schools, captains and coaches nationally.
Minjares, of Aspen Sports & Society, says the program will lean on Service Learning through Sports, a youth-focused support program that empowers high school students to develop sports-focused projects in their schools and communities.
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According to Minjares, efforts in 2026 will focus on captain seminars in a "small number of target high schools before scaling and expanding in 2027 to more schools, additional online pathways and support for civic engagement projects."
He says efforts will be made to reach as many schools and students as possible.
Fans pose with a Heisman Trophy at the NFL Scouting Combine Experience in Indianapolis.
Minjares says the the initial focus on in-school captain seminars will utilize a network of Aspen-trained facilitators. Over time, the intention is to grow the network of facilitators to include school leadership and the student captains themselves.
According to the release, the Heisman Foundation will also help guide its development and elevate participants through mentorship opportunities and connections to Heisman Trophy winners.
The Captains Leadership Academy program will primarily target boys and girls, ages 14 and up, that are current or aspiring team sports captains in high school sports. Minjares says Aspen will work with partners, including school and community organizations, to establish specific eligibility criteria.
According to the release, the Heisman Foundation will lead the development and execution of a new Heisman High School platform inspired, at least in part, by the long‑running High School Heisman program, which ran from 1994–2024.
That program awarded 100 scholarships per year (50 boys and 50 girls) with two national winners getting $5,000.00 scholarships.
“We will recreate what I would say is the modern version of the High School Heisman program for ’27 and beyond,” Heisman's Scott says. “But that's still in the works of development, but it is certainly a commitment that we've made to Aspen that we want to recreate it and build it, but in partnership with them.”
Says Minjares: "We remain open to exploring the many diverse ways that this program can improve lives and open opportunities."
Borelli, aka Coach Steve, has been an editor and writer with USA TODAY since 1999. He spent 10 years coaching his two sons’ baseball and basketball teams. He and his wife, Colleen, are now sports parents for two high schoolers. His Coach Steve column is posted weekly. For his past columns, click here.
Got a question for Coach Steve you want answered in a column? Email him atsborelli@usatoday.com
This article originally appeared on USA TODAY: Heisman, Aspen institute engage next generation of sports leaders