Apple TV is using Miami race weekend to showcase its 1st year carrying Formula 1
Apple TV highlights its first year with Formula 1 at the Miami Grand Prix.
Carlos Sainz kicked off Miami Grand Prix week with a live Q&A at Wynwood Marketplace, highlighting Williams' focus on their new star. The event served as a soft launch for the team's Fan Fest, allowing fans to engage with Sainz ahead of the race weekend.
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Carlos Sainz opened Miami Grand Prix week with a live fan Q&A at Wynwood Marketplace as Williams put its entire Fan Fest launch behind its new star. With the team searching for a 2026 performance reset, the Miami pop-up was a brilliant moment for fans to chat with their favourite drivers ahead of a difficult weekend.
On the Wednesday ahead of the Miami Grand Prix at Racing Fan Fest at Wynwood Marketplace, Carlos took to the stage at 6pm for an exclusive live Q&A to open the week , and Williams effectively built its entire opening night around him.
The wider Swarm Fan Fest stayed closed until Thursday, with Wednesdayās early opening exclusively for Carlosās appearance.
Calling that a soft launch is generous. It was a Sainz launch with a fan zone attached.
Williams ended the 2025 season strongly, with Sainz twice on the podium and a top-three finish in the Texas sprint, but the comedown this year has been abrupt, with both Alex Albon and the Spaniard regularly struggling to escape Q1 and ahead only of Aston Martin and new team Cadillac in the constructorsā standings.
The car that closed last year on a high note has spent the opening rounds of the 2026 regulation reset somewhere near the back of the midfield, and Sainz has been blunt about why.
āHonestly, we have a lot of weight to lose, itās no secret,ā Sainz said earlier this month. āWould it be a good car [if we got the weight down]? I think we can do better. Apart from the weight, I believe this team has the potential to design and produce a car that is much better than what weāve done.ā
Carlos Sainz participated in a live Q&A where he joked about a potential 'Carlando' reunion, engaging fans with light-hearted comments.
Williams is focusing on Carlos Sainz as part of their strategy to reset performance ahead of the 2026 season, using his popularity to attract fans.
The Fan Fest launch was significant for Williams as it centered around Carlos Sainz, marking a new direction for the team and enhancing fan engagement.
Carlos Sainz's Q&A event took place on Wednesday at 6pm, ahead of the Miami Grand Prix weekend.
Apple TV highlights its first year with Formula 1 at the Miami Grand Prix.
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Heās also been clear that Miami is where the recovery has to start, telling reporters
āI expect that the team will do a big push over the month to come up with something for Miami which is a good step forward.ā
When asked which driver he would swap with if he could, he fairly pointed at the drivers with the fastest car: George Russell and Kimi Antonelli.
āWell⦠with the one⦠with one of the two Mercedes,ā he said. āWho I think are going to surely win the race on Sunday.
āBut if not⦠I donāt know.ā
At this point the fans were shouting āLandoā at the Spaniard.
āOr with Oscar and like thatā¦ā he answered them with a smile. āA āCarlandoā reunion right there.
āNo, Iām happy at Williams. Iām staying at Williams,ā he said as the crowd cheered loudly at his Carlando comment.
The Fan Zone runs through Sunday 03 May at Wynwood Marketplace, with opening hours stretching well into the evening across the weekend.
Inside, fans get the now-standard mix of a full-size FW48 show car, hands-on aerodynamics demos, the Miami merchandise drop from New Era, partner activations including a Zoox vehicle on display, the Barclays pit stop challenge, the Komatsu haul truck simulator, and a gaming zone with Miami International Autodrome sims.
Then thereās the Marvel tie-in, which is the kind of thing F1 teams now do without anyone blinking.
A special comic book one-shot will star Alex Albon, Carlos Sainz and Team Principal James Vowles as they face their biggest challenge yet, a battle with Doctor Doom, with support from iconic heroes including Iron Man, Black Widow and Captain America.
The cover and a Marvel mural are on display at the Fan Zone for the duration.
The other Q&As ā Luke Browning, James Vowles and Damon Hill ā all run on Thursday afternoon and evening, with attendees needing to download the Williams app and pre-register.