Carson Hocevar already living up to his reputation as NASCAR’s newest star

Carson Hocevar never stops thinking about how he can connect with NASCAR fans, whether through zany social media posts or cheering beside them in the grandstands.

He devised a unique way to greet NASCAR Nation after the first Cup Series win of his career.

During a daring victory lap that bordered on dangerous, Hocevar piloted his No. 77 Chevrolet while hanging out the window. He enthusiastically slammed the car’s roof and saluted the crowd as he rolled down the Talladega Superspeedway frontstretch and performed a burnout.

“I thought, ‘Man, I have really long legs, and I wonder if I can hit the throttle and sit on the door and ride,’” Hocevar said. “I just wanted them to get as loud as possible. I felt like they would if they could see me seeing them. Hopefully, it was cool.”

Based on the cheers, the thousands in attendance loved the celebration.

Led by its new executive management team, NASCAR was just as eager to christen its newest star at the Alabama track known as the biggest party venue on the circuit.

A 23-year-old who embraces the quintessential Gen Z hallmarks of digital outreach and gaming, Hocevar also has an unvarnished and unapologetically aggressive side that has encouraged comparisons with Dale Earnhardt.

Just like “The Intimidator,” NASCAR broadcasters have affixed the Spire Motorsports driver with a nickname — “Hurricane Hocevar” — reflecting his willingness to stir up trouble as he relentlessly chases victories.

The day after being introduced as the first CEO in NASCAR’s 78-year history outside of the founding France family, Steve O’Donnell sat through Hocevar’s first news conference as a Cup Series winner and gave a thumbs up to the Portage, Michigan, native for “the coolest celebration I’ve ever seen.”

O’Donnell said his main goal is to bring fun back to NASCAR, whose popularity has eroded from a peak driven by charismatic personalities. Coming off a rough year that ended with settling a taxing lawsuit amid difficult testimony by Jim France (who turned over the CEO position to O’Donnell as nephew Ben Kennedy was named COO), NASCAR launched a “Hell Yeah” marketing campaign intended to emphasize its roots in moonshine running and rabble-rousing.

Hocevar seems the relatable star to carry that message while bridging the gap to a 21st-century audience.

“He’s one of those guys we’re going to rely on as a sport,” O’Donnell said on the “Inside the Race” podcast after Hocevar’s win. “What we just watched, the excitement and enthusiasm, that emotion is what fans want to see. They want to embrace a guy like Carson Hocevar, who is not only winning but looks like they’re enjoying themselves.”

Hocevar often hangs out in the grandstands and pits during lower-tier races. On Saturday at Talladega, he cheered wildly from the pits as Garrett Mitchell, a popular YouTube automotive influencer known as “Cleetus McFarland,” nearly won an ARCA race.