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Chris McIntosh's tenure as Wisconsin athletic director received mostly low grades in a recent poll. His notable decisions included hiring football coach Luke Fickell and initiating a major fundraising effort.
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Chris McIntosh's tenure as Wisconsin AD gets mostly low grades in poll
Chris McIntosh's tenure as Wisconsin athletic director included coaching hires, a major fundraising effort for a new athletic center and lobbying for recently approved legislation to provide annual taxpayer funding for the UW athletic department.
There were many other decisions during his tenure, of course, but perhaps the pivotal one that will be most remembered by fans is his choice to hire Luke Fickell to lead Wisconsin football.
As McIntosh departs for a new role in the Big Ten office as deputy commissioner for strategy, we asked fans to grade McIntosh's tenure as Wisconsin AD. It's fair to say that any grades deserve to be revisited after the future of the football program plays out over time under Fickell.
But for now, the struggling program – with no bowl appearances the last two seasons and a 17-21 record under Fickell – no doubt leaves a mark on McIntosh's current grade as AD, and that appears to play out in voting results among readers.
In our poll asking readers to grade McIntosh's tenure as Wisconsin AD, 40% of voters gave McIntosh a D grade among the 792 total votes we received, with 27% offering a slightly higher approval with a C.
Of the remaining votes, 1.8% of voters gave him an A grade, 9.3% gave him a B, and 22% gave him an F.
Chris McIntosh's key achievements included hiring football coach Luke Fickell and spearheading a major fundraising campaign for a new athletic center.
Fans expressed dissatisfaction with McIntosh's decisions during his tenure, leading to mostly low grades in the poll conducted about his performance.
After leaving Wisconsin, Chris McIntosh will take on the role of deputy commissioner for strategy in the Big Ten office.
The future performance of Wisconsin football under coach Luke Fickell could significantly influence how fans ultimately view McIntosh's tenure as athletic director.
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Ultimately, time will likely tell the final tale of those grades.
Wisconsin Badgers quarterback Colton Joseph (1) looks to his left during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers defensive coordinator Mike Tressel (right) talks with linebacker Mason Posa (left) during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Danny O'Neil (18) watches a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Colton Joseph (1) goes through a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterbacks coach Kenny Guiton oversees a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Carter Smith (5) throws a pass during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Ryan Hopkins (10) prepares to throw a pass during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Deuce Adams looks to throw during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers quarterback Ryan Hopkins looks to throw during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers wide receiver Shamar Rigby blocks for running back Darrion Dupree during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers running back Nate Palmer carries the ball during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers wide receiver Eugene Hilton Jr. carries the ball on an end-around route during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers running back Abu Sama III carries the ball during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Bradie Ewing (left), the Wisconsin Badgers' director of football alumni relations, attends a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers cornerbacks coach Robert Steeples (center) oversees a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers wide receiver Langdon Nordgaard participates in a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
Wisconsin Badgers running back Mason Lane blocks cornerback Carsen Eloms during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
The Wisconsin Badgers football staff hosts recruits during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Colton Joseph (1) looks to his left during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
1 / 18
Wisconsin Badgers quarterback Colton Joseph (1) looks to his left during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers defensive coordinator Mike Tressel (right) talks with linebacker Mason Posa (left) during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Danny O'Neil (18) watches a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Colton Joseph (1) goes through a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
5 / 18
Wisconsin Badgers quarterbacks coach Kenny Guiton oversees a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
6 / 18
Wisconsin Badgers quarterback Carter Smith (5) throws a pass during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Ryan Hopkins (10) prepares to throw a pass during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Deuce Adams looks to throw during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers quarterback Ryan Hopkins looks to throw during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers wide receiver Shamar Rigby blocks for running back Darrion Dupree during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers running back Nate Palmer carries the ball during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers wide receiver Eugene Hilton Jr. carries the ball on an end-around route during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
13 / 18
Wisconsin Badgers running back Abu Sama III carries the ball during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Bradie Ewing (left), the Wisconsin Badgers' director of football alumni relations, attends a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers cornerbacks coach Robert Steeples (center) oversees a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers wide receiver Langdon Nordgaard participates in a drill during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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Wisconsin Badgers running back Mason Lane blocks cornerback Carsen Eloms during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
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The Wisconsin Badgers football staff hosts recruits during a spring practice at Camp Randall Stadium in Madison on March 26, 2026.
This article originally appeared on Milwaukee Journal Sentinel: Chris McIntosh's tenure as Wisconsin AD gets mostly low grades in poll