
Follow live: Magic host Hornets in play-in tournament battle
Magic host Hornets in a must-win play-in tournament game!
Cooper Flagg finished ninth in jersey sales for the 2025-26 NBA season after an impressive rookie year with the Dallas Mavericks, including a standout 51-point game. He surpassed records set by LeBron James and ranked ahead of former MVPs like Nikola Jokic and Kevin Durant.
Former Wooden Award winner and collegiate basketball star at Duke, Cooper Flagg took the NBA by storm during the 2025–26 campaign, finishing in the top 10 in jersey sales.
Flagg did it all for the Dallas Mavericks throughout the season, putting together a 51-point game and surpassing rookie records set by NBA legend LeBron James. Due to his stardom and his fanbase from college, Flagg finished as the ninth highest-selling jersey for the 2025-26 season, despite his rookie status. This ranked him ahead of former MVPs like Nikola Jokic and Kevin Durant.
Flagg was the second Duke player on this list, as Jayson Tatum of the Boston Celtics also broke the top 10 (seventh).
This article originally appeared on Duke Wire: Cooper Flagg finishes top-10 in jersey sales after stellar rookie year
Cooper Flagg broke rookie records previously set by NBA legend LeBron James during the 2025-26 season.
Cooper Flagg surpassed former MVPs Nikola Jokic and Kevin Durant, finishing ninth in jersey sales for the 2025-26 season.

Magic host Hornets in a must-win play-in tournament game!
LSU's recruiting class is trending up with Ah'Mari Stevens' commitment!
Catch the UFC Fight Night: Burns vs. Malott ceremonial weigh-ins from Winnipeg!
Falcons trade Ruke Orhorhoro to Jaguars for Maason Smith; ESPN grades it.
See every story in Sports — including breaking news and analysis.