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Cubs CF Pete Crow-Armstrong celebrates endorsement deal amid prolonged slump
TL;DR
Cubs center fielder Pete Crow-Armstrong has signed an endorsement deal with New Balance despite struggling with a .221 batting average. His agent recently secured a six-year, $115 million contract extension for him.
Cubs CF Pete Crow-Armstrong celebrates endorsement deal amid prolonged slump originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Whatever percentage Pete Crow-Armstrong initially offered agent Ryan Hamill to handle his business affairs, the Chicago Cubs center fielder should reciprocate with a raise.
Despite being mired in a prolonged offensive slump, Crow-Armstrong on Wednesday announced a deal to join the New Balance marketing stable. On March 26, Hamill finalized a six-year, $115 million contract extension for his uber-athletic client.
Representing CCA, Hamill negotiated the two lucrative deals with Crow-Armstrong entering Wednesday's series finale at the Philadelphia Phillies with a .221 batting average and .264 on-base percentage. He has one home run and five RBI.
Still, officials from the NL franchise and international company remained confident Crow-Anderson would prove to be a worthy investment.
Hamill did his job selling his client.
Now it's up to Crow-Armstrong.
Pete Crow-Armstrong out to prove financial worth
Was Wednesday's 2-for-4, two runs scored performance an indication that the instinctive 24-year-old outfielder could be shaking his offensive skid?
In 2025, Crow-Armstrong produced 31 homers, 95 RBI and 35 stolen bases. He appeared to have a perennial 30-30 skill set, plus elite center-field fielding.
Hamill created a sales pitch based on projection. MLB and Madison Ave. bite.
"Working with New Balance is a big moment for me," Crow-Armstrong said via press release.
After finishing 1-for-17 last season, Crow-Armstrong had yet to spark the Cubs' offense in 2026. Dating back to Aug. 2, 2025, he compiled a .190 batting average and a .237 OBP, ranking among the worst of 149 qualified batters during that stretch.
Hamill deserves a raise.
Q&A
What is Pete Crow-Armstrong's batting average during his slump?
Pete Crow-Armstrong has a batting average of .221 as he navigates through a prolonged offensive slump.
How much is Pete Crow-Armstrong's recent contract extension worth?
Pete Crow-Armstrong's recent contract extension is worth six years and $115 million.
Which company has signed Pete Crow-Armstrong for an endorsement deal?
Pete Crow-Armstrong has signed an endorsement deal with New Balance.
