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UFC CEO Dana White expressed his disdain for the media, questioning their credibility and accomplishments. In a recent interview, he stated that journalists have never done anything significant and are unworthy of demanding answers from him.
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Credit: David Senra
UFC CEO Dana Whiteâs combative relationship with the media is well-documented. As for why he hates dealing with journalists, his frustration seems to stem from the presumption that they are unworthy of demanding answers from someone in his position.
White recently sat down for an interview with David Senra, who interviews founders and business leaders, and explained why he gets so mad dealing with media members.
âMy biggest problem with the media? Who the f*ck are you and what the f*ck have you ever done? Nothing,â said White. âYouâre nobody, and youâve never done anything ever. Nobodyâs ever depended on you for a paycheck. Who are you to criticize anybody?â
âI was just saying at the press conference in Winnipeg on Saturday, you have all these people on the internet. Talking about what we should be doing with our business. I said, âHoly sh*t, you guys are fucking brilliant. PFL, Bellator, One FC, many, many other failing companies. Why donât they just f*cking hire you guys? You guys have the answers for everything, right?
âI canât even read this shit because itâs so dumb. And I realize these guys know nothing about this business, yet these are the people that are covering it. Itâs fascinating to me that anybody listens to any of these people.â
White appears to be conflating several types of media members and content creators to make his point. He also appears to see journalism as criticism, which is not a one-to-one comparison. By lumping all forms of media together, he can attempt to devalue journalistsâ work by painting them as uneducated critics.
Whiteâs critique that journalists havenât started a company and therefore arenât capable of reporting on it echoes a sentiment we often hear from coaches and athletes who donât think non-athlete journalists can properly understand their sports, which is patently untrue.
Much of the work of journalism is to find the answers that people like White donât want to provide, and his common tactic of bullying them and denigrating their coverage works in certain circles but signals to others that thereâs a reason to keep digging (especially when ). And the more people like White , the more it makes good media members .
Dana White criticized the media, stating they are 'nobody' and have 'never done anything ever' to warrant their criticism of him.
White's frustration with journalists stems from his belief that they lack credibility and have not achieved anything significant in their careers.
Dana White was interviewed by David Senra, who focuses on interviewing founders and business leaders.

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The post Dana White on MMA media: âYouâre nobody, and youâve never done anything everâ appeared first on Awful Announcing.