Dana White to bring Adin Ross’ Brand Risk event featuring ex-NFL star to UFC Apex

Photo by Kristina Bumphrey/Variety via Getty Images

Dana White will be making the most of Meta Apex during the UFC’s only break in what’s been a busy month.

And while the boxing world focuses on that, White will be staying put in Las Vegas. He won’t be travelling to Egypt for that fight, instead attending another event back home.

Brand Risk 14 to take place at UFC Apex

Photo by Chris Unger/Zuffa LLC

The event, promoted by Adin Ross, will take place at a venue fully managed by the MMA organisation run by Dana White.

Since launching in 2024, Brand Risk has become known for its viral boxing matches featuring celebrities and social media personalities.

So far, the biggest draw has been the fight between adult film actors Jason Luv and Adam22.

The May 23 event marks Brand Risk’s first venture into MMA. The headline bout features a former NFL player who’s no stranger to headlines.

Johnny Manziel, a Heisman Trophy winner, will square off against influencer Bob Menery in a matchup that has already caught White’s attention.

Here’s the full lineup for Brand Risk 14. Reid Boxing is handling promotional duties for the card:

Why Dana White thinks Bob Menery will pull out of the Johnny Manziel fight

Dana White has put $10,000 on the line, betting that Bob Menery won’t make it to the cage for his scheduled bout against Johnny Manziel.

“So you guys have seen all the stuff that’s gone on with me and Nelk and Bob Menery over the years,” he said. “Menery is back, and he has supposedly signed a deal on Adin Ross’ fight show down in Miami to fight Johnny Manziel, okay?

“So Menery hits me up and says, ‘Who are you betting on?’ I said, ‘I’m betting on you don’t even show up. That’s my bet.’

“Menery never does anything he says he’s going to do. So Adin Ross’ fight show in Miami — Menery vs Manziel — Polymarket put a bet on it where you can bet whether he shows up or not… There’s no way 49 per cent of people believe in Bob Menery and that he’s going to show up.

“There’s no way in hell. So I’m betting $10,000 Menery does not show up. And Bob if you do and the night before it looks like you’re going to fight, I’m flying to Miami to watch this one.”

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