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Ipswich Town's promotion chances are at risk after a tough match against Middlesbrough.
Eddie Hearn believes a fight between him and Dana White could exceed a million PPV buys, while White remains skeptical. The ongoing feud has escalated with both discussing the possibility of a match.
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SEATTLE, WASHINGTON - MARCH 28: UFC President and CEO Dana White speaks during a post fight press conference during UFC Fight Night: Adesanya v Pyfer at Climate Pledge Arena on March 28, 2026 in Seattle, Washington. (Photo by Mat Hayward/Getty Images) | Getty Images
Eddie Hearn isnāt selling a fight between himself and Dana White short, even if White isnāt as convinced.
The feud between Hearn, chairman of Matchroom Boxing, and White, UFC CEO, continues to build following the two butting heads on the business end, with White signing Hearnās boxer Conor Benn, and Hearn countering by signing UFC heavyweight champion Tom Aspinall to a management deal.
Theyāve reached the point where theyāve actually spoken about fighting each other, with Hearn calling it āthe biggest fight out there right now.ā Hearn spoke about Whiteās reluctance to accept the offer at the Ben Whittaker vs. Braian Suarez post-fight press conference in Liverpool, England on Saturday.
āNow, Iām pretty useless, but I can fight a little bit,ā Hearn said. āHe is also useless, but he can fight a little bit. He may have better ability and movement than me and I might get knocked out, but I would definitely be willing to do it. So when he called me out and he keeps calling me a p*ssy, right? I just said, āListen, p*ssy, if Iām a p*ssy, come and show me Iām a p*ssy.ā So you called me out for a fight? I accept. And now heās going, āWell, Iām 57 years old.ā I said, āNo, you told me you wouldnāt do it and Iām a p*ssy, so what are you? An old p*ssy?
āListen, itās good fun, isnāt it? But I would genuinely do it.ā
Hearn maintains that a novelty bout between him and White would not only settle their beef, it would put tens of millions in both of their bank accounts if done right.
āI know the numbers,ā Hearn said. āI know the business. I know the numbers it does and itās huge. So the only thing that can stop the fight happening is Dana White.ā
Eddie Hearn claimed that a fight between him and Dana White could sell over a million PPV buys.
Dana White expressed skepticism about the fight, indicating he is not as convinced as Hearn about its potential success.
The feud intensified after White signed Hearn's boxer Conor Benn, prompting Hearn to sign UFC heavyweight champion Tom Aspinall.
Eddie Hearn discussed the potential fight during the post-fight press conference for Ben Whittaker vs. Braian Suarez in Liverpool.

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āDo you not think weād sell out the O2?ā he added. āDo you not think weād do over a million buys, globally? Donāt forget, he is big name. Some may say bigger than me. I donāt know, but certainly in America. So weāve got the American audience, weāve got the U.K. audience, can you imagine how I would sell this show?ā
White also spoke to reporters Saturday following a UFC event in Winnipeg, Manitoba, Canada. He still thinks Hearn is being ridiculous over actually wanting to fight and even more so when discussing the fantasy boutās potential success.
āListen, Eddie says a lot of dumb shit,ā White said. āIām getting used to it. Eddie said me and him are the biggest fight in boxing. Therein lies the problem with boxing. And the fact that a fight promoter whoās actually put on big fights and had a stable of big fighters would say something that f*cking stupid is starting to not be as shocking as it was in the beginning.
āYouāre a f*cking bum. Iām old. And we donāt even deserve to be on the card with a bunch of real fighters.ā