Eddie Hearn thinks Dana White fight would sell ‘over a million’ PPV buys, White responds

SEATTLE, WASHINGTON - MARCH 28: UFC President and CEO Dana White speaks during a post fight press conference during UFC Fight Night: Adesanya v Pyfer at Climate Pledge Arena on March 28, 2026 in Seattle, Washington. (Photo by Mat Hayward/Getty Images) | Getty Images

Eddie Hearn isn’t selling a fight between himself and Dana White short, even if White isn’t as convinced.

The feud between Hearn, chairman of Matchroom Boxing, and White, UFC CEO, continues to build following the two butting heads on the business end, with White signing Hearn’s boxer Conor Benn, and Hearn countering by signing UFC heavyweight champion Tom Aspinall to a management deal.

They’ve reached the point where they’ve actually spoken about fighting each other, with Hearn calling it “the biggest fight out there right now.” Hearn spoke about White’s reluctance to accept the offer at the Ben Whittaker vs. Braian Suarez post-fight press conference in Liverpool, England on Saturday.

“Now, I’m pretty useless, but I can fight a little bit,” Hearn said. “He is also useless, but he can fight a little bit. He may have better ability and movement than me and I might get knocked out, but I would definitely be willing to do it. So when he called me out and he keeps calling me a p*ssy, right? I just said, ‘Listen, p*ssy, if I’m a p*ssy, come and show me I’m a p*ssy.’ So you called me out for a fight? I accept. And now he’s going, ‘Well, I’m 57 years old.’ I said, ‘No, you told me you wouldn’t do it and I’m a p*ssy, so what are you? An old p*ssy?

“Listen, it’s good fun, isn’t it? But I would genuinely do it.”

Hearn maintains that a novelty bout between him and White would not only settle their beef, it would put tens of millions in both of their bank accounts if done right.

“I know the numbers,” Hearn said. “I know the business. I know the numbers it does and it’s huge. So the only thing that can stop the fight happening is Dana White.”