El Clásico starts on the streets: Nike unveils TOMA in Barcelona

• The Cage (La Jaula): The stage for the 3v3 competition, where 7 men’s teams and 8 women’s teams will battle for respect and status.
• The Market (El Mercado): A space that blends Barcelona’s identity with urban creativity.

At The Market, Nike has collaborated with a collective of local artists and brands to reinvent the style of street football. This partnership will feature several standout areas:

• Food: An F&B offering that reflects the city’s multicultural character, with options such as African food (Abarka), Arabic food (Kevabro), and Catalan food (Bar Bocata).
• Fashion and Art: Exclusive merchandise designed by local creatives such as Tania Marcial (football-inspired caps) and La Manso (jewelry).
• Music: The event’s rhythm will be set by DJ sets from Cutemobb and Afrobrunch.

The road to May 10

The schedule is designed to build momentum until the opening whistle of El Clásico. While May 9 will focus on top-level competition and the TOMA finals, May 10 will offer more community-driven activities, such as freestyle lessons and games with content creators, before all attention shifts to Camp Nou at 9:00 p.m. for the big showdown.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.