Enhanced Games, a Sports Competition Where Athletes Can Take Performance-Enhancing Drugs, Taps Emmanuel Ocho, Abby Labar, Bryan Johnson

(Courtesy of Enhanced Games)

When these sportscasters tell viewers a game has juice, they won’t be kidding.

Former NFL player Emmanuel Ocho and sportscaster Abby Labar will serve as studio anchors for the inaugural Enhanced Games, a series of competitions slated to take place in late May that allow the athletes to ingest performance-enhancing substances, rather than insisting they avoid them. Other sportscasters and celebrities will also join the proceedings to help viewers take in all the action.

“The first Enhanced Games is going to revolutionize how we think about sports which
made it critical to have hosts who can deliver the excitement for our viewers tuning in
from around the world,” said Maximilian Martin, CEO of Enhanced, in a statement. “Emmanuel is a
prominent and trusted voice in the U.S. sports media landscape and together with
Abby Labar will curate an incredible evening of world record breaking action for our
viewers.”

Most sports organizations frown on participating athletes taking drugs, pills or injections that give them more strength or stamina, fearing it puts players and teams on uneven playing fields. Enhanced rejects that notion.

Enhanced was founded by Aron D’Souza, and has generated controversy since it was first announced in 2023. The International Olympic Committee in 2024 told Reuters in a statement: “The idea of the Enhanced Games does not merit any comment. If you want to destroy any concept of fair play and fair competition in sport, this would be a good way to do it.”

In a twist on sportscasting-as-usual, Enhanced will team Acho and Labar with Bryan Johnson, an entrepreneur who has backed an anti-aging venture called Blueprint, and who is known for his efforts to boost longevity. He will serve as an analyst who will examine how the athletes might perform after taking enhancements.

“Bryan is arguably the most aligned person to Enhanced’s mission, and we are
excited to have him provide his expert commentary on athlete protocols, health and
performance, as it will dramatically elevate our broadcast team,” said Martin.
“Simply put, there is no more credible voice in the world on the positive impacts of
longevity medicine than Bryan and we’re overjoyed to have him as part of the
broadcast.”

Acho, a former Fox Sports host, is an entrepreneur as well, and recently launched “Speakeasy,” a streaming “after show” devoted to analyzing NFL games played earlier in the day. Labar has gained notice for her work on MLB Network and calling Professional Women’s Hockey League games.