Exclusive first look at the Rams' 2026 Draft Block Party

Rams Ramp'd Up Booth

Along Main Street, there are various free activities, such as face painting and a button bar, where fans are able to get exclusive Rams draft party buttons. There are also art exhibits, and the main area to watch the draft.

For the watch party, the Rams have opened up an area with a field that looks like the one fans see inside SoFi Stadium on Sundays. There's a massive screen, seating areas, pop-up shops, and more. This whole area is free for the public to attend.

Rams Fan Fair

However, there's no party without a little controlled recklessness, and this is where the team has really outdone themselves. For $7, fans receive five game and ride tickets for the main attraction of the event, the Fan Fair.

A Ferris Wheel grabs your attention, with pods that have the numbers of your favorite players painted on their sides. That's how you know you're at the fan fair. Upon entering, fans will have a variety of options for activities and dining choices. Food is a must, so we'll tackle that first. The standard carnival classics will be made available for purchase, but the team is bringing in a fleet of food trucks and vendors, serving the cuisines of the various neighborhoods the team represents, to provide the Rams' diverse group of fans with the ability to chow down on whatever their hearts desire.

Rams Ferris Wheel

There are also games and rides, including a massive super slide, carnival games such as ring toss and whack-a-mole, plus winnable prizes, highlighted by a four-foot stuffed doll of the team's mascot, Rampage. In this area, there's another viewing area so parents will be able to stay tuned in with the moves their team is making, while those who want to enjoy their evening in a different way will have the option to do so.

This was a massive undertaking that was executed with precision. Speaking with Rams' Senior Vice-President of Brand Strategy Lexi Vonderlieth, this latest event is meant to embrace both sides of the story. In Los Angeles, there's a strong mix of native residents and transplants, looking for something they have been missing. The Rams are very similar, and while there is this long tradition in Los Angeles, the newer generation might not have all that knowledge from the past, especially as the team spent two decades in St. Louis, from the mid 90s to the 2010s.

Vonderlieth spoke about the watch party they hosted during the playoffs and how fan attendance went far beyond expectations. With a growing community that encompasses so much of the city, it's important to people like Vonderlieth and Piechowski that their work truly represents the people they serve, the community within, and the cultures that define them.

Piechowski took that same mindset and has injected it into various Rams merchandise, finding ways to bridge the past and the present, while producing looks that are modern and identifiable. Vonderlieth does the same with her variety of projects and community events. Vonderlieth spearheaded the team's film "Thursday," a spoof of the iconic comedy film Friday, as a passion project. Being able to take their influences and where the elements of the team intersect, the Rams have created something special, something that feels natural, and a marketing campaign that hits as close to home as possible.

Seven dollars, five games, and a massive space to enjoy some time with the Ramily. In this day and age, there isn't a place where people will be able to find something family-friendly, with adult activities included, without breaking the bank. So, the real question is: How could you miss this?

This article originally appeared on Rams Wire: Exclusive first look at the Rams' 2026 Draft Block Party