Sports
Jasprit Bumrah, Mohammed Siraj in focus as India weigh Afghanistan Test workload after IPL
India's selectors weigh fast bowlers for the Afghanistan Test amid IPL.
Yahoo Sports1 min read
SportsFeature
Exploring what each member of the Kentucky Basketball GM team does
TL;DR
Mark Pope confirmed that Kentucky Basketball will not hire a GM, opting instead for a four-member management team. The team includes experts in data analysis, salary cap strategy, compliance, and NIL contracts.
Key points
- Mark Pope confirmed no GM position for Kentucky Basketball.
- Responsibilities are spread across four team members.
- Keegan Brown focuses on data analysis and roster construction.
- Nick Robinson specializes in salary cap strategy.
- Kim Shelton manages NIL contracts and corporate sponsorships.
Mentioned in this story
Mark PopeKeegan BrownNick RobinsonKevin SergentKim Shelton
Kentucky Wildcats
Mar 22, 2026; St. Louis, MO, USA; Kentucky Wildcats head coach Mark Pope speaks during the postgame press conference after the game against the Iowa State Cyclones during a second round game of the men's 2026 NCAA Tournament at Enterprise Center. Mandatory Credit: Jeff Le-Imagn Images | Jeff Le-Imagn Images
When Mark Pope announced that he would be taking questions directly from BBN, we all knew things could get interesting. But honestly, it turned out pretty good; you had some honest questions and some good answers. Sure, there were sarcastic questions that just were never going to be answered, but Pope did address the GM situation. While it wasn’t the answer a lot of people hoped for, at least there is now a clear hierarchy within the basketball front office. Let’s break it down.
Mark Pope has confirmed that no official GM position will exist for at least this season, and most likely won’t exist going forward. Why? Because he has the responsibilities spread out across 4 different people, and believes that is the best way forward.
“In this ever-changing college basketball dynamic, everybody is trying a different solution. For us, instead of hiring a singular GM, we’ve gone with a more comprehensive general management team approach. We have four members of the team. Keegan Brown is a data analysis and roster construction expert who’s worked in both college and the NBA. Nick Robinson is our salary cap strategy and management specialist. Kevin Sergent is our compliance officer, and he deals with all of our contracts and legal language. Kim Shelton is our JMI liaison, and she does all of our NIL contracts that deal with corporate sponsorships. That’s our four-person general management team.”
But who is each one of these people, and what makes them qualified?
Who’s doing what in the Kentucky basketball front office?
Well, Keegan Brown has been a video coordinator in the G-League. That essentially means he would go and watch all the videos on league opponents and potential prospects, and come up with data-backed scouting reports for the coaching and front office teams. Pope has worked with Brown at BYU, so there is some familiarity there.
Q&A
Who are the members of the Kentucky Basketball GM team?
The Kentucky Basketball GM team consists of Keegan Brown, Nick Robinson, Kevin Sergent, and Kim Shelton.
Why won't Kentucky Basketball hire a general manager?
Mark Pope stated that responsibilities are better spread across four team members rather than having a singular GM.
What are the roles of each member of the Kentucky Basketball management team?
Keegan Brown handles data analysis, Nick Robinson manages salary cap strategy, Kevin Sergent oversees compliance, and Kim Shelton deals with NIL contracts.
How does the Kentucky Basketball management structure differ from other programs?
Kentucky Basketball has chosen a comprehensive team approach instead of a single GM, which is a departure from traditional management structures in college basketball.
