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Fans divided over club's season ticket price hike
TL;DR
Ipswich Town Football Club has raised adult season ticket prices by approximately 12% for the upcoming season, causing mixed reactions among fans. The club maintains that prices for under-12s remain frozen and that adult tickets are still relatively affordable compared to other Premier League teams.
Key points
- Ipswich Town raised adult season ticket prices by 12%
- Prices for under-12s remain frozen for the third year
- The club consulted its fan advisory board on pricing
- Adult tickets are considered cheaper than other Premier League clubs
Ipswich Town Football ClubPremier League
Ipswich Town said its fan advisory board was consulted during the pricing process [PA Media]
A football club that is on the brink of promotion to the Premier League has divided fans' opinions after significantly raising its ticket prices.
Adult season tickets at Ipswich Town Football Club will cost about 12% more next season, whether the club remains in the Championship or gets promoted.
The club has frozen season ticket prices for under-12s for the third year, and said adult tickets would be cheap compared to other Premier League clubs.
Fans on social media called the decision "outrageous" and "shameful", while others said it was "understandable" and they were "more than happy" to pay.
The Tractor Boys are currently second in the Championship and eyeing promotion back to the Premier League [PA Media]
The club was last promoted to the top flight in 2023, for the first time in 22 years, but were relegated last season.
In comments under the season ticket renewal announcement on X, one fan accused the club of "exploiting loyalty" and another said Ipswich was "fleecing the fans".
However Sandra Cummingham, a fan of 44 years, said: "I still think compared to some, it's pretty reasonable."
She said: "If we are promoted, you would have four fewer games [in the Premier League], but you're paying for a superior product. You could be watching Arsenal, not Lincoln or Stockport.
Q&A
Why did Ipswich Town raise its season ticket prices?
Ipswich Town raised its season ticket prices as part of a pricing strategy, which included consultation with its fan advisory board.
What is the percentage increase in Ipswich Town's adult season ticket prices?
The adult season ticket prices at Ipswich Town will increase by about 12% for the next season.
How do Ipswich Town's ticket prices compare to other Premier League clubs?
Ipswich Town claims that its adult ticket prices will still be cheaper compared to those of other Premier League clubs.
What pricing changes were made for under-12 season tickets at Ipswich Town?
Ipswich Town has frozen the season ticket prices for under-12s for the third consecutive year.
