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Fifa and Panini to end partnership after 2030 World Cup
TL;DR
Panini will end its 60-year partnership with FIFA after the 2030 World Cup, ceasing production of World Cup sticker albums. Starting in 2031, Fanatics will take over the production of stickers and trading cards for FIFA events.
Key points
- Panini ends partnership with FIFA after 60 years
- First World Cup sticker book published in 1970
- Fanatics will produce stickers from 2031 onwards
Mentioned in this story
FIFAPaniniFanaticsTopps
The first World Cup sticker book was published in 1970 [Getty Images]
Panini will no longer provide its World Cup sticker albums after the 2030 tournament, ending a partnership of 60 years with Fifa.
The publisher has produced the books and stickers since the 1970 World Cup in Mexico.
Football's world governing body has signed a new deal with Fanatics, owned by collectibles brand Topps, which will produce the stickers and trading cards for Fifa tournaments and events from 2031 onwards.
The same company already produces collectables for Uefa, having replaced Panini in 2024.
Fifa president Gianni Infantino described the deal as "a new, meaningful way for fans to engage with their favourite teams and with their favourite players".
"This provides another important commercial revenue stream that we channel back, as always, into the game, into football," Infantino added.
Panini sticker books will still be available for this summer's tournament, next year's Women's World Cup and the 2030 World Cup.
Q&A
Why is Panini ending its partnership with FIFA?
Panini is ending its partnership with FIFA to allow Fanatics, owned by Topps, to take over the production of stickers and trading cards starting in 2031.
When did Panini start producing World Cup sticker albums?
Panini began producing World Cup sticker albums in 1970, coinciding with the tournament held in Mexico.
What will happen to FIFA sticker albums after 2030?
After 2030, FIFA sticker albums will be produced by Fanatics instead of Panini, marking a significant change in the collectibles market.
