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FIFA is temporarily renaming NFL stadiums for the 2026 World Cup to comply with branding policies. This includes removing corporate logos and adopting new names for the duration of the tournament.
Weâre just weeks away from the 2026 FIFA World Cup in the U.S., Canada and Mexico. But weâre already seeing the results of a grueling bidding process that cities and NFL owners were willing to go through in order to host these World Cup matches.
That included the temporary changing of stadium names.
While we already knew that NFL owners agreed to install natural grass playing surfaces in time for 2026, they will also adhere to a FIFA policy about stadium branding. Basically, FIFA wonât let non-FIFA sponsors have their branding displayed during matches. And in the case of the U.S. â where corporate naming rights are the norm for stadiums â the venues we know are going to be called something entirely different for the World Cup.
Like, it's so serious that Atlanta's Mercedes-Benz Stadium had to come to an agreement with FIFA to keep the Mercedes logo on its roof.
But let me tell ya: FIFA did not put much thought into these temporary names.
Hereâs a look at what the 11 World Cup venues in the U.S. will be called this summer.
Mercedes-Benz Stadium
We know it as Mercedes-Benz Stadium, but FIFA will have Arthur Blank cover up as much Benz branding as possible. The home of the Atlanta Falcons and Atlanta United will host a semifinal match and eight total matches in the World Cup.
FIFA is renaming NFL stadiums to comply with its policy that prohibits non-FIFA sponsors' branding during matches.
The specific new names for NFL stadiums have not been detailed, but they will be temporary and differ from their corporate names.
NFL owners are agreeing to install natural grass surfaces and comply with FIFA's branding rules, including changing stadium names.
Mercedes-Benz Stadium reached an agreement with FIFA to keep the Mercedes logo on its roof during the World Cup.
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Gillette Stadium
Youâre going to notice that FIFA doesnât exactly care about the stadiumâs actual location. Because with Gillette Stadium, it will get the Boston Stadium title despite being located 30 miles outside Boston in Foxborough, Mass. The stadium will host seven total matches, including the round of 32 and quarterfinals.
AT&T Stadium
Honestly, if theyâre going to remove the AT&T Stadium branding, FIFA should have just called it Jerry World. That would have at least been somewhat fun. Instead, FIFA is calling a stadium in Arlington âDallas Stadiumâ because of course it is. The stadium surprisingly lost out on the World Cup Final, but will still host a tournament-high nine matches including a semifinal.
NRG Stadium
I can give FIFA a pass on this one because NRG Stadium (soon-to-be Reliant Stadium) isnât the most well-known stadium name. Itâs still silly that FIFA absolutely CANNOT let a Houston-based energy company have any exposure to a global audience, though. Houston Stadium will host seven total matches â two of which are in the knockout stages.
Arrowhead Stadium
This change is somewhat odd. While the Chiefsâ âofficialâ name for the stadium is GEHA Field at Arrowhead Stadium, FIFA could have easily just dropped the âGEHA Fieldâ part. It probably thought the name would confuse a non-U.S. audience, but Arrowhead Stadium wouldnât have broken FIFAâs brand rule. Kansas City will host six total matches, including a quarterfinal.
SoFi Stadium
After some uncertainty over whether SoFi Stadium would remain a World Cup venue, FIFA and Stan Kroenke worked out their issues. Despite being located in Inglewood, the stadium will take on the Los Angeles name for the tournament. The Rams and Chargers home will host eight total matches â two in the round of 32 and one quarterfinal. The U.S. will also play two group stage matches there (against Paraguay and Turkey).
Hard Rock Stadium
Hard Rock Stadium will actually see those signs over the stands come down (or get covered) for the World Cup. Thatâs how serious FIFA takes its pay-us-for-exposure policy. The Dolphins and Miami Hurricanes home will host seven total matches.
MetLife Stadium
FIFA ultimately chose MetLife Stadium to host the World Cup Final, but it absolutely came up with the worst temporary name for the venue. Itâs like FIFA had to acknowledge that, yes, the stadium is in New Jersey while also telling the world that itâs somewhat close to New York. FIFA couldnât even go with NY/NJ Stadium â it full-on threw both state names in there and $100 train rides.
Lincoln Financial Field
I actually donât mind this one as Lincoln Financial Field was always among the most soulless, corporate names in the NFL. The stadium will host six total matches (five group stage, one round of 16).
Levi's Stadium
Leviâs Stadium definitely got the New York New Jersey Stadium treatment here. The stadium is located like an hour from San Francisco if youâre lucky, but FIFA didnât want to go through all of that in a stadium name or let Leviâs sell jeans. So weâre stuck with a needlessly long stadium name that still managed to leave out âSanta Clara.â The 49ersâ home will host six total matches and none beyond the round of 32. An afterthought â just like the name.
Lumen Field.
Given that Lumen Field is already the stadiumâs fourth name, itâs fine that FIFA settled on Seattle Stadium here. I just would have liked to see some more creativity overall with these names. Emerald Stadium, Rain City Field, Beast Quake Grounds â have fun with it. Seattle will host six total matches, including the USMNTâs second of the group stage against Australia.
This article originally appeared on For The Win: FIFA is renaming NFL stadiums with the least creative names for the 2026 World Cup