FIFA president Gianni Infantino defends high ticket prices for the 2026 World Cup, claiming they are justified in the U.S. market. Fans and the Football Supporters Europe group have expressed outrage, citing costs nearly five times higher than the 2022 World Cup in Qatar.
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FIFA president Gianni Infantino has defended the high cost of 2026 World Cup tickets by claiming they are justified in the U.S. market.
Fans worldwide have expressed outrage over ticket prices for the tournament in the United States, Mexico and Canada running from June 11 to July 19.
Fan group Football Supporters Europe (FSE) has complained that FIFA's pricing is âextortionateâ and claimed that following a team from the tournament's start to finish will cost nearly five times as much as the 2022 World Cup in Qatar.
The FSE even filed a lawsuit with the European Commission in March over the prices.
But for Infantino, the elevated prices are simply the cost of doing business in the American marketplace.
âWe have to look at the market â we are in the market in which entertainment is the most developed in the world. So we have to apply market rates,â Infantino said at the Milken Institute Global Conference in Beverly Hills, California on Tuesday.
âIn the U.S. it is permitted to resell tickets as well. So if you were to sell tickets at the price which is too low, these tickets will be resold at a much higher price.
âAnd as a matter of fact, even though some people are saying that the ticket prices we have are high, they still end up on the resale market at an even higher price, more than double our price.â
Though ticket prices for American live entertainment can be high, Infantino may have revealed he has a slightly distorted view of exactly how much it costs to attend events in the United States.
âYou cannot go to watch in the U.S. a college game, not even speaking about a top professional game of a certain level, for less than $300,â Infantino said. âAnd this is the World Cup.â
For the 13 MLS matches this upcoming weekend, the most expensive get-in price on Ticketmaster was $62 in San Jose. That was an outlier, with the other 12 matches averaging a get-in price of $26.
Fans and the Football Supporters Europe group argue that ticket prices are excessively high, with costs nearly five times greater than those for the 2022 World Cup in Qatar.
Infantino claimed that the high ticket prices are justified in the U.S. market, although this statement has been met with skepticism.
Football Supporters Europe has filed a lawsuit with the European Commission in March over the high ticket prices for the World Cup.
The 2026 World Cup is scheduled to run from June 11 to July 19, 2026, across the United States, Mexico, and Canada.

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MetLife Stadium â East Rutherford, New Jersey (hosting World Cup final)
AT&T Stadium â Arlington, Texas
Mercedes-Benz Stadium â Atlanta
Arrowhead Stadium â Kansas City
Estadio BBVA â Monterrey, Mexico
Estadio Akron âGuadalajara, Mexico
BMO Field â Toronto
SoFi Stadium â Inglewood, California
BC Place â Vancouver, Canada
Hard Rock Stadium â Miami Gardens, Florida
Lumen Field â Seattle
NRG Stadium â Houston
Levi's Stadium â Santa Clara, California
Lincoln Financial Field â Philadelphia
Gillette Stadium â Foxborough, Massachusetts
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MetLife Stadium â East Rutherford, New Jersey (hosting World Cup final)
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MetLife Stadium â East Rutherford, New Jersey (hosting World Cup final)
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AT&T Stadium â Arlington, Texas
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Mercedes-Benz Stadium â Atlanta
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Arrowhead Stadium â Kansas City
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Estadio BBVA â Monterrey, Mexico
6 / 15
Estadio Akron âGuadalajara, Mexico
7 / 15
BMO Field â Toronto
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SoFi Stadium â Inglewood, California
9 / 15
BC Place â Vancouver, Canada
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Hard Rock Stadium â Miami Gardens, Florida
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Lumen Field â Seattle
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NRG Stadium â Houston
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Levi's Stadium â Santa Clara, California
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Lincoln Financial Field â Philadelphia
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Gillette Stadium â Foxborough, Massachusetts
For the first time, FIFA is offering its own resale marketplace for World Cup tickets to serve as competition for other third-party sites, such as StubHub and SeatGeek.
Four tickets for the final appeared on FIFA's resale platform last week at an eye-watering price of $2.3 million each. But Infantino insisted that listing tickets for seven figures doesn't mean they will actually be sold for that amount.
âIf some people put on the resale market, some tickets for the final at $2m, number one it doesnât mean that the tickets cost $2m,â Infantino said.
âAnd number two it doesnât mean that somebody will buy these tickets. And if somebody buys a ticket for the final for $2m I will personally bring him a hot dog and a Coke to make sure that he has a great experience.âFIFA has also introduced a dynamic-pricing model this year that sees prices change based on demand.
Despite the outcry over ticket prices, Infantino said that FIFA has received more than 500 million ticket requests for 2026, compared with fewer than 50 million combined for the 2018 and 2022 World Cups.
He added that 25% of tickets for the group phase were priced at under $300.
This article originally appeared on USA TODAY: Gianni Infantino makes dubious World Cup ticket prices claim