Fox Sports has launched a new ad campaign titled 'Miracle' for the 2026 World Cup, featuring the USMNT. The campaign imagines a scenario where the USMNT faces Brazil in the final on July 19 in New Jersey.
Key points
Fox Sports launched the 'Miracle' ad campaign for the World Cup.
The campaign envisions the USMNT winning the World Cup.
Christian Pulisic is featured in a key moment of the ad.
The final is imagined to take place on July 19 in New Jersey.
In its new ad campaign for the tournament, Fox Sports imagines a world where it actually happens.
With just over a month until the World Cup kicks off, Fox launched its campaign around the 2026 World Cup, starting with a spot called "Miracle."
The ad envisions the USMNT and Brazil facing off in the final on July 19 in New Jersey. Christian Pulisic takes a last-second corner kick, leading to the tournament-clinching goal.
With the Elvis Presley song “The Impossible Dream" playing in the background, the country erupts.
The ad features cameos from several USMNT players including Pulisic, Tim Ream and Diego Luna, as well as former U.S. coach Bruce Arena. Fox Sports analysts Tom Brady and Zlatan Ibrahimović also make an appearance.
The last cameo comes from Mike Eruzione, captain of the "Miracle on Ice" 1980 U.S. Olympic hockey team. Eruzione, as you'd expect, has some opinions about miracles.
Watch the full ad below:
“We really wanted the tone of this spot to evolve as you watch it, beginning with something that feels like it’s grounded, but quickly grows to be more and more improbable until finally reality can’t resist calling,” said Matthew Woodhams Roberts, chief creative officer of Special US, which made the ad along with FOX Sports Marketing.
“Of course, then we have Mike Eruzione and a living reminder that no dream is too big. So, we’re saying there’s a chance…maybe.”
Q&A
What is the theme of Fox Sports' 'Miracle' World Cup ad campaign?
The theme of the 'Miracle' ad campaign is to envision the USMNT winning the World Cup on home soil.
When does the 2026 World Cup final take place?
The 2026 World Cup final is scheduled for July 19 in New Jersey.
Who is featured in the Fox Sports World Cup ad campaign?
The ad campaign features the USMNT, with Christian Pulisic taking a pivotal corner kick.
What is the significance of the USMNT facing Brazil in the ad?
The matchup between the USMNT and Brazil in the ad symbolizes a high-stakes scenario, highlighting the dream of an American victory in the World Cup.
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