Fox Sports is partnering with Sesame Street for the 2026 FIFA World Cup, integrating beloved characters into its coverage. The collaboration aims to create a fun and educational viewing experience for families.
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Credit: Fox Sports
The Muppets of Sesame Street are all gearing up for the World Cup.
Fox Sports announced on Tuesday that it is partnering with the iconic childrenâs show Sesame Street for a collaboration that will integrate the showâs characters into Foxâs coverage of the 2026 FIFA World Cup this summer.
âWe couldnât be more excited to be working with one of the most adored childrenâs franchises in the world for FIFA World Cup 2026,â Fox Sports Vice President of Production Zac Kenworthy said in a press release. âBy collaborating with Sesame Street, weâre adding a fun and educational element that brings families together around the Fox Sports viewing experience.â
Featured segments will include âThe Count Downâ with Sesame Streetâs resident stats guru, Count von Count; a satirical highlight show called âTrash Talkâ with Oscar the Grouch; and âBroadcaster Bootcamp,â where Grover partners with Foxâs broadcasters to learn how to call a soccer game.
âThe World Cup is one of the biggest cultural moments of the year, and a powerful opportunity to engage families with our beloved Sesame Street characters in new and unexpected ways,â Samantha Kennedy, Vice President of Marketing and Brand Strategy at Sesame Workshop, added in the press release. âThrough this collaboration with Fox Sports, weâre creating memorable moments that resonate with families and fans of all ages â all in service of our nonprofit mission to help children grow smarter, stronger, and kinder.â
Sesame Street has launched similar sports collaborations in the past, as noted by Sports Business Journal. The franchise has partnered with the U.S. Olympic Committee for both the 2014 Sochi Games and the 2024 Paris Games.
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Fox Sports is integrating Sesame Street characters into its coverage of the 2026 FIFA World Cup to enhance the viewing experience.
The collaboration will take place during the 2026 FIFA World Cup, which is scheduled for summer 2026.
Zac Kenworthy is the Vice President of Production at Fox Sports who commented on the partnership with Sesame Street.

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