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Kenny Beecham is launching an hour-long show on SiriusXM NBA Radio, prompting Frank Isola to voice his frustrations about the decision during a segment. Isola expressed discontent over content creators overshadowing long-time hosts like himself.
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Credit: Kenny Beecham on YouTube; The Ryen Russillo Show
Rising NBA media personality Kenny Beecham is getting an hour-long show on SiriusXM NBA Radio starting this week, and his new colleague Frank Isola gave him quite the welcome.
Isola, a longtime host on the station who also has contributed to the New York Daily News, ESPN, YES Network, and The Athletic across a long career covering the NBA, took Beechamâs debut to air grievances with his bosses, complaining about content creators over multiple minutes during a segment Monday morning on The Starting Lineup with co-host Brian Scalabrine.
âThe Kenny Beecham Hour with Kenny Beecham, aptly named,â Isola said. âGod forbid we name it the Frank Isola-Brian Scalabrine show, but weâve only been doing this show here for about how many years now? Fifteen. But you walk in, first day, theyâre gonna name a show after you.â
Isola also took issue with the fact that the showâs producer, Warren Gross, gave him a promo for Beechamâs show that stated Beechamâs arrival would make Mondayâs lineup on the station better, despite the fact that it is coming at the expense of Isola and Scalabrine.
âHe wanted me to [say] that Mondays just got better,â Isola said. âWhich means that our show, theyâll be taking an hour off our show, and Warren wants me to [say] that Mondays just got better. Because an hour of our show will be cut.â
At that point, Scalabrine suggested that Isola âjust calm down.â
The entire conversation was clipped and posted to X by Beecham himself.
âThis is weird,â Beecham wrote. âDont hate the player, hate the game.â
Later in the clip, Isola questioned whether Beecham had the notoriety to even be deserving of his own 60-minute show.
âNationally, whoâs got a bigger name: Brian Scalabrine or Kevin Beecham? Kenny Beecham,â Isola said, remembering the name of the man he was skewering.
Scalabrine responded that Beecham was a bigger name. While Isola may not have realized the position he was putting Scalabrine in, the former Boston Celtics forward counts Beecham as a colleague at NBC Sports.
Then, Isola claimed that not only was Scalabrine bigger than Beecham, but so was Isola himself.
Frank Isola is upset because he feels that long-time hosts like himself are being overshadowed by newer content creators like Kenny Beecham.
The name of Kenny Beecham's new show is *The Kenny Beecham Hour with Kenny Beecham*.
Frank Isola has been hosting on SiriusXM NBA Radio for about fifteen years.
Frank Isola has contributed to the *New York Daily News*, ESPN, YES Network, and The Athletic.
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âBull. He does PTI? I donât want to hear about Twitter. People buy followers,â Isola said. âWho is he? Who is he where heâs taking an hour of our show?â
Isola clearly was just trying to ruffle feathers and get his bossesâ attention, and he probably accomplished that mission given that it insulted Beecham. But Isolaâs prideful belief that PTI has a wider reach in 2026 than Beechamâs decade-long career putting out content on YouTube, hosting a podcast, and interacting with fans on social media perfectly illustrates the chasm between the old guard and new guard in media.
Many sports fans who have watched cable studio shows or listened to satellite radio over the years may love Isola, and wouldnât know Beecham from Adam. But even if you want to split hairs about the reach of Beechamâs output or his NBC Sports and NBA TV deals, he undoubtedly reaches more of the valuable younger sports fans that places like SiriusXM have lost ground with.
The post Frank Isola whines that Kenny Beecham is taking over an hour of his SiriusXM NBA Radio show appeared first on Awful Announcing.