FSU Tests New Revenue Model as Schools Cut Sports and Turn to Private Equity

When one of those businesses uses a Nocap partner, a portion of the money changing hands in the transaction is shared back with the athletic department. Nocap makes money through the program by receiving a “small piece” of the revenue that results from successful deals, according to president and CEO Nicholas Lord.

“What we’ve done is kind of flip the whole model on its head and created a way for donors—specifically donors who own businesses or are decision makers in businesses—to basically turn their operating expenses into a revenue stream for the university,” Lord tells FOS.

A New Revenue Stream

The first agreement under the Seminole Booster Network was with a donor who owns car dealerships who changed to a Nocap-affiliated payments processing provider. Now, anytime a customer swipes a credit or debit card at any of those dealerships, FSU makes money. In just one year, that deal generated about $125,000 for FSU, which Lord says will be recurring revenue the school can count on. The dealership, meanwhile, is saving roughly $700,000 annually because of lower credit card processing fees, according to Lord.

FSU has long relied heavily on donor and booster contributions to fund athletic operations. Roughly a quarter of its $212 million in fiscal 2025 athletics revenue came from donor contributions, but the total $55.6 million in contributions was lower than the previous year’s  $62.3 million, according to the Tallahassee Democrat. High-profile donations, such as those from Mark Cuban to Indiana University or Mike Repole with St. John’s can be program-changing, but there’s no guarantee those contributions will continue year after year as athletic departments face rising costs.

At FSU, any money the program generates is treated as “unrestricted revenue,” not NIL, Seminole Boosters executive VP of development Chris Wilson tells FOS. “It can always go to the greatest need, and the athletic director is always going to decide where the greatest need is.”

In addition to FSU, Nocap recently began working with Villanova, and is in business with the University of South Carolina, the University of Pittsburgh, and Xavier University. Under the “revenue solutions” model, the majority of the revenue generated goes to the school, with Nocap taking “a small piece,” Lord says.

Nocap expects more schools to follow; Lord says the company is in talks with up to 70% of the Division I Power Four schools, and there are “a bunch that we’re going to announce over the next few months.”

Ponder says everyone at FSU—from the university president and athletic director to the board of trustees and donors—has been supportive of the Seminole Business Network.

“It’s innovative, and people like the fact that we’re thinking differently,” he tells FOS. “I do think you’ll see more people doing this.”

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