Gen.G's pushing to build the next generation of gaming pros

Gen.G is offering high school and college students various career pathways to get into the gaming world.

Imagine being a basketball player and believing that the only path to a career in basketball is to be a professional player. It’s an absurd notion in traditional sports — but it’s the perception problem facing esports today.

Gen.G aims to help solve this problem. The organization, which fields competitive esports teams in Korea and North America, is looking to bridge the gap between the two regions by offering students from high school through college the opportunity to build gaming careers that go beyond players, coaches, and coding.

“If you think about it, the majority of gamers say they’re interested in a career in games. The number is something like 70 percent,” Gen.G CEO Arnold Hur said. “But by the time they graduate college, less than one percent actually take a very specific course around specifically games.”

In February, Gen.G partnered with Arizona State University’s GAME School to host a series of gaming-related courses during their Gen.G Gaming Career Summer Camp at ASU Los Angeles.

The in-person courses run from June to August, ranging from one- to four-week-long cohorts. Prices range from $599 to $1,899, and registration is open until May 29.

The courses cover topics such as business and monetization, marketing, social media and content creation, esports operations, events and media production, and AI, technology, and future careers in gaming.

“If you look at where the jobs actually are, coding and game development is maybe 10, 15 percent of all the jobs in gaming,” Hur said. “Just the same way that if you want to work in fashion, being a fashion designer is a small fraction of all the jobs in fashion.”

The summer camp is the latest offering that Gen.G presented to students in the United States.

In October 2025, Gen.G partnered with universities, including the University of Hawaiʻi, to give students a chance to study esports in Korea, which features one of the healthiest esports and gaming ecosystems in the world.

“In North America, you still have that gap in understanding,” said Dr. Nyle Sky Kauweloa, a professor at the University of Hawaiʻi. “There is sort of a one-shot, moonshot idea of going professional, and it’s kind of an all-stakes buy-in. With Gen.G, there is a realistic understanding that we have the one percents, but what do we do with the 99 percent that don’t make it? They are able to funnel those students into a different direction.”