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Gen.G is creating career pathways for high school and college students in the gaming industry. The organization aims to broaden perceptions of esports careers beyond just players and coaches.
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Gen.G is offering high school and college students various career pathways to get into the gaming world.
Imagine being a basketball player and believing that the only path to a career in basketball is to be a professional player. Itâs an absurd notion in traditional sports â but itâs the perception problem facing esports today.
Gen.G aims to help solve this problem. The organization, which fields competitive esports teams in Korea and North America, is looking to bridge the gap between the two regions by offering students from high school through college the opportunity to build gaming careers that go beyond players, coaches, and coding.
âIf you think about it, the majority of gamers say theyâre interested in a career in games. The number is something like 70 percent,â Gen.G CEO Arnold Hur said. âBut by the time they graduate college, less than one percent actually take a very specific course around specifically games.â
In February, Gen.G partnered with Arizona State Universityâs GAME School to host a series of gaming-related courses during their Gen.G Gaming Career Summer Camp at ASU Los Angeles.
The in-person courses run from June to August, ranging from one- to four-week-long cohorts. Prices range from $599 to $1,899, and registration is open until May 29.
The courses cover topics such as business and monetization, marketing, social media and content creation, esports operations, events and media production, and AI, technology, and future careers in gaming.
âIf you look at where the jobs actually are, coding and game development is maybe 10, 15 percent of all the jobs in gaming,â Hur said. âJust the same way that if you want to work in fashion, being a fashion designer is a small fraction of all the jobs in fashion.â
The summer camp is the latest offering that Gen.G presented to students in the United States.
In October 2025, Gen.G partnered with universities, including the University of Hawaiʻi, to give students a chance to study esports in Korea, which features one of the healthiest esports and gaming ecosystems in the world.
âIn North America, you still have that gap in understanding,â said Dr. Nyle Sky Kauweloa, a professor at the University of HawaiÊ»i. âThere is sort of a one-shot, moonshot idea of going professional, and itâs kind of an all-stakes buy-in. With Gen.G, there is a realistic understanding that we have the one percents, but what do we do with the 99 percent that donât make it? They are able to funnel those students into a different direction.â
Gen.G provides various career pathways in the gaming industry, including roles beyond just players and coaches.
Gen.G seeks to address the misconception that esports careers are limited to professional players by showcasing diverse roles available in the industry.
Approximately 70 percent of gamers express interest in pursuing a career in gaming, as noted by Gen.G CEO Arnold Hur.
Despite high interest in gaming careers, less than one percent of students graduate with a specific focus on gaming courses, highlighting a disconnect in education and career paths.
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University of California, Irvine student Kylan Dao participated in the Gen.G study abroad program. He became one of the programâs student ambassadors after returning, opting to take advantage of an opportunity rarely available to students at the collegiate level.
Courtesy of Kylan Dao
UC-Irvine student Kylan Dao took part in Gen.G's Practicum Abroad program.
âThere are so many people who want to get into the industry,â Dao said. âThey just donât know how, or they donât know where to go. I was in that same position.â
One of the things he noticed during his time in Korea was the numerous pathways students had to find careers in gaming.
âOne of the biggest differences is how culturally significant esports is,â Dao said. âThey have so many different educational programs, going into middle school, high school. We donât here in the United States realistically expose our students to these various roles.â
While Gen.G isnât the first and â more than likely â wonât be the last to attempt to implement esports education programs for students, itâs attempting to create a healthy career pathway for gamers to pursue their passions without the need to be a player or developer.
âThere are more good games than there are successful games,â Hur said. âEven if you have a great game, itâs almost impossible to be successful. Thatâs not enough. And there arenât enough people teaching from the industry how to make a great game successful.â
Paul Delos Santos covers esports for The Sporting Tribune. He is also the founder of Inside Esports, a newsletter covering the Fighting Game Community and Riot Games esports ecosystem. Subscribe at insideesports.media.