Getting shirty: Bayern Munich shirt sales in Colombia surged thanks to Luis Diaz

TL;DR

Bayern Munich's shirt sales in Colombia surged by 400% following Luis Diaz's transfer, making it the club's fastest-growing market. Online shop visits from Colombia increased by 200%, with Diaz ranking among the top five players for shirt sales this season.

Key points

Bayern Munich saw a 400% increase in shirt orders from Colombia.
Luis Diaz's transfer cost 75 million euros.
Colombia is Bayern's fastest-growing market.
Online shop visits from Colombia rose by 200%.
Diaz is a key player averaging almost a goal/assist per game.

Mentioned in this story

Colombia

Luis DiazBayern Munich

MADRID, SPAIN - APRIL 07: Luis Diaz of Bayern Munich celebrates after scoring his team's first goal during the UEFA Champions League 2025/26 Quarter-finals First Leg match between Real Madrid C.F. and Bayern Munich at Bernabeu stadium on April 07, 2026, in Madrid, Spain. (Photo By Oscar J. Barroso/Europa Press via Getty Images) | Europa Press via Getty Images Bayern Munich is enjoying the fruits of Luis Diaz, being one of the rare occasions that a staggering transfer fee (in Diaz’s case, 75 million euros) was a great investment. It’s all coming back to Bayern, though, as a specific fanbase is showing their support for the club. Abendzeitung journo Kilian Kreitmair (as captured by X account @iMiaSanMia) reported that Bayern has seen a staggering 400% increase in shirt orders from Colombia since the transfer of Luis Díaz. Visitor numbers to the club’s online shop in the country has risen by 200%. This puts Díaz among the top five Bayern players globally in terms of shirt sales this season. Colombia is currently FC Bayern’s fastest-growing market. The club is leveraging this enormous marketing potential, with the winger being used as a brand ambassador, particularly on the club’s Spanish speaking channels. Lucho has been one of the key players for the Bayern machine this season, averaging almost a goal/assist per game. BFW has seen an increase in Colombian attention too, when our own Chuck Smith made his feelings about known.

Q&A

How much did Bayern Munich's shirt sales increase in Colombia after Luis Diaz's transfer?

Bayern Munich's shirt sales in Colombia increased by 400% after Luis Diaz's transfer.

What impact did Luis Diaz have on Bayern Munich's online shop traffic in Colombia?

Visitor numbers to Bayern Munich's online shop in Colombia rose by 200% following Luis Diaz's transfer.

Where does Luis Diaz rank in Bayern Munich's shirt sales globally this season?

Luis Diaz is among the top five Bayern Munich players globally in terms of shirt sales this season.

Getting shirty: Bayern Munich shirt sales in Colombia surged thanks to Luis Diaz

TL;DR

Key points

Q&A

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