Grant Horvat Among YouTube Golf Stars Joining Wasserman’s Firm

YouTube Golf stars Grant Horvat and the Bryan brothers—Wesley and George—are joining the big leagues of sports and entertainment talent representation.

Provisions Golf, the longtime agency of Horvat and the Bryans, has been acquired by The Team, the recently rebranded powerhouse firm founded by Casey Wasserman.

With more than 4 million combined followers on YouTube and Instagram, the golf influencers will become a key part of The Team’s talent roster that includes golf stars Nelly Korda and Jason Day, plus top players in many other sports like the NFL’s Maxx Crosby, the WNBA’s Paige Bueckers, and the NBA’s Klay Thompson.

Horvat and Bryan Bros Golf will fall under The Team’s content creator division, which already includes popular influencers like Ben Kruper, BustaJack Golf, and Divot Dudes, among others.

The Team’s pro golf division also includes notable names like the PGA Tour’s Rickie Fowler, Tony Finau, and Viktor Hovland, LIV Golf’s Cam Smith, and The Team also runs some PGA Tour events, including the Texas Open and Grant Thornton Invitational mixed competition with LPGA players.

Provisions founders Joe Gilliland and Josh Morgan are joining The Team as SVPs of creators and will continue to work from Dallas and Encinitas, Calif., respectively.

Gilliland is a college friend of the Bryanss and has worked with them since 2013. Morgan is Horvat’s longtime agent and joined forces with Gilliland in 2021.

With golf content creators on the rise in recent years, Provisions started receiving inbound interest in February 2025 from agencies interested in a potential acquisition.

“We went back and forth with a number of groups,” Gilliland told Front Office Sports. “So we had a pretty good understanding of what the market was.”

The decision ultimately came down to The Team and one other agency, according to Gilliland, who declined to share specific financial details of the transaction.

“When we first were having conversations with them, they immediately opened up the door for some of our guys to go and film with some of their biggest talent and say, ‘Hey, this is what it’s going to be like,’” Gilliland said. “That’s huge—getting the opportunity to bridge the gap between traditional golf and the digital space and bring those together to help unify some of those stories.”

The evolution of how golf—traditionally a slow and often sleepy sport on TV—is being consumed digitally made striking a deal with Provisions a no-brainer for The Team.