How Roma’s €70M Sponsorship Income Is Reshaping the Club

How Roma’s €70M Sponsorship Income Is Reshaping the Club

In recent years, AS Roma’s commercial revenue has been one of the club’s most important growth stories.

According to the club’s 2023/2024 financial accounts, Roma generated €70 million in sponsorship and commercial revenue. This accounted for 23.2% of their total €301.7 million in revenue.

Financial information from the 2024/2025 season is yet to be released. Regardless, they’re expected to reach €330 to €340 million, a healthy €30 to €40 million increase on their 2023/2024 financial accounts.

How Is This Revenue Produced?

At the top is the main shirt sponsorship. Historically, this has produced the most revenue for the club. Then there’s a kit deal with Adidas, which is worth about $5.45 million per year, plus a sleeve sponsor (Wizz Air) and various other official partner agreements.

Adding to all this, you have smaller commercial deals. These include everything from partnerships with lifestyle brands like Gissah to stadium hospitality and matchday partnership packages.

What’s Generating Most of the Revenue

The first is the Adidas kit deal. It’s worth roughly $5.45 million per year. Such a deal is also long-term and stable. Adidas won’t go anywhere any time soon, and if they do, another sponsor will quickly pick up the deal.

Their new main shirt sponsorship deal with Eurobet.live is also generating some healthy revenue. They signed in March 2026 and have a contract through to the end of the 2028/2029 season. This restored a lot of their revenue as they didn’t have a shirt sponsor for half of the 2025/2026 season.

Live casino and online partnerships, especially in the world of football, are worth a lot of money. We’ve seen this time and time again. Online live casino UK platforms partnering with football clubs, like Eurobet.live, use the club’s image to attract fans to their platform. They work hand-in-hand as well, as sports betting and live casino playing are enjoyed by the same individuals.

The third key revenue stream is the Riyadh Season main sponsorship deal that preceded Eurobet. This was reportedly worth €12.5 million per year.

The Future of Roma’s Sponsorship Strategy

Over the next few years, Friedkin will be focused on a commercial strategy to boost the club’s revenue. Already, there are talks underway for new partner activation and brand initiatives under development.

The proposed new stadium is set to boost the interest of the club as well. Though delayed, the Pietralata stadium is set to unlock huge sponsorship opportunities and matchday revenue once developed.

Therefore, based on the existing commercial income figure and the pipeline, Roma could get close to that €100 million annually figure from such an income stream in the next few seasons. If they manage to pull this off, they’ll be pulling in commercial revenue close to Premier League teams.

Doing so could transform the club. More revenue means more investment in the players, the club, the stadium, and the fans. Therefore, it could be an exciting few years for Roma.