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FC Internazionale Milano and Sony Music Italy are collaborating to celebrate the 50th anniversary of Pink Floyd's 'Wish You Were Here' with exclusive products and a special stadium activation during the Inter vs. Cagliari match.
Inter X Pink Floyd: a special collaboration for the 50th anniversary of âWish You Were Hereâ
FC Internazionale Milano, together with Sony Music Italy, honours Pink Floyd with an initiative that combines music and football to celebrate the 50th anniversary of âWish You Were Hereâ, one of the most iconic albums of all time, while also shedding light on a lesser-known chapter in the bandâs history.
The project features a range of exclusive products, including an anthem jacket to be worn by players during the pre-match of Inter vs. Cagliari, a bundle with a t-shirt and vinyl, and the PFFC Collection - a capsule inspired by the football team founded by the band in the 1970s - which includes, among its highlights, a retro jersey that reinterprets, through a Nerazzurri lens, the shirt worn by Pink Floyd. The initiative will be further amplified by a special activation at the stadium during Friday nightâs match.
At the start of the â70s, as Pink Floyd reshaped the contemporary music scene, the band founded the Pink Floyd Football Club (PFFC), team that played during breaks from touring and featured David Gilmour, Roger Waters, Nick Mason, Richard Wright, and members of the crew.
With the PFFC Collection, Inter brings the band back onto the pitch in a symbolic gesture by reinterpreting the PFFC name as Pink Floyd FC Internazionale Milano and bringing a story from the past into a modern-day project that has the ability to unite generations, languages, and diverse communities.
The iconic PFFC photo by Kim Gottlieb-Walker inspires the collection, highlighted by an exclusive retro jersey that reimagines â70s aesthetic through a modern lens, blending Pink Floydâs identity with Interâs identity. At the centre of the shirt is the PFFC lettering, resembling the original shirt worn in the historic photograph, while the back displays the 50th anniversary logo of âWish You Were Hereâ, especially adapted for the Club. The sleeves are embellished with the Inter logo and the iconic handshake symbol, one of the most legendary marks of Pink Floydâs imagery, featured on the album cover. The same stylistic elements are also visible in other items in the collection, including scarves, tote bags, guitar picks, and drumsticks.
In addition to the PFFC Collection, Inter is also launching two exclusive, limited-edition products wholly dedicated to celebrating the 50th anniversary of âWish You Were Hereâ: the Anthem Jacket Limited Edition, just 400 numbered pieces with exclusive packaging, which the Nerazzurri will wear during the pre-match of Inter vs. Cagliari on 17 April, and a special bundle consisting of an original T-shirt and an Exclusive Blue Vinyl, limited to 1908 copies.
The project has been launched through both a physical and digital campaign: from the teaser phase, which began in January with the match presentation video for the game against Arsenal, through to posters appearing across London and Milano in recent weeks, to editorial content and the launch video set in the English capital, which was produced by Inter Media House in collaboration with Alkemy+. The campaign will also be brought to San Siro during Inter vs. Cagliari, with a series of themed activations that will transform the stadium into an immersive Pink Floyd-inspired experience.
The products are available from today, Wednesday 15 April, on the official Inter online store, store.inter.it, and at Inter Stores Milano, Castello, and San Siro, with early access for âInteristaâ loyalty members from 11:00 CEST to 15:00 CEST for the Anthem Jacket. The bundle (available for preorder from today and on sale from April 30), guitar picks, and drumsticks can also be purchased via the Sony Music Italy store, store.sonymusic.it
The collaboration includes an anthem jacket for players, a bundle with a t-shirt and vinyl, and the PFFC Collection featuring a retro jersey inspired by Pink Floyd's football team.
The collaboration highlights a lesser-known chapter in Pink Floyd's history, focusing on the football team the band founded in the 1970s.
The special activation will occur during the Inter vs. Cagliari match on Friday night.
The collaboration is between FC Internazionale Milano and Sony Music Italy.
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