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Is Wisconsin going to hire another football GM? What Luke Fickell said
TL;DR
Wisconsin's athletic director Chris McIntosh has resigned, leading to Marcus Sedberry's promotion to interim AD. Luke Fickell emphasized the need for the football program to be prepared for changes by the end of spring ball.
MADISON â Wisconsin athletic director Chris McIntoshâs swift departure â and the subsequent promotion of Marcus Sedberry to interim AD â poses plenty of questions for the future of the Badgers.
How quickly can Wisconsin search for a permanent athletic director? What will UW leadership value in choosing the next AD? Specifically for the football program, there is a much more immediate question.
Does Sedberryâs temporary promotion mean he will concurrently serve as both interim AD and football general manager, or will Wisconsin hire a new GM while Sedberry is tasked with running the athletic department? (Sedberry previously was a deputy AD in addition to his role as football GM.)
Luke Fickell did not definitively say one way or another, but he did say the Badgers need to be âready to be able to move based on what happens probably by the end of this spring ball.â
âWe just got to see what the whole timeline and whatâs going to happen, but we got to be prepared,â Fickell said. âThatâs the thing, as we all know. When youâre in athletics, things donât wait. And every day, thereâs an accelerated process in the athletic world that maybe doesnât exist in everybody elseâs world, and so we have to have a plan. We have to be prepared.â
Sedberry has been Fickellâs GM since 2025 and has been UWâs sport administrator for football since 2022 after previously working at Baylor. His other stops included Arkansas, UCF and the NFLâs Philadelphia Eagles.
Sedberry previously estimated to the Journal Sentinel that his job commitments flipped from 70% toward administration to 70-80% toward football when he added the GM role. His responsibilities as GM included roster construction and retention and communication with agents.
âThis is an opportunity where heâs got to make some decisions to see which direction I think he wants to go as well,â Fickell said.
McIntoshâs abrupt departure â with the resignation being effective on the same day as the announcement â comes midway through spring football practices. It more notably is well after the Badgersâ massive transfer portal haul in January and before a critical recruiting stretch in June.
âSelfishly speaking, itâs a decent time for us," Fickell said. "Weâre locked in through all the recruiting and portal stuff for this season. Now obviously the following year, recruiting never stops. But at least weâre in a good place.â
Wisconsin head football coach Luke Fickell is shown during spring football practice Thursday, April 3, 2025 in Madison, Wisconsin. Mark Hoffman/Milwaukee Journal Sentinel
This article originally appeared on Milwaukee Journal Sentinel: Is Wisconsin going to hire another football GM? What Luke Fickell said
Q&A
What prompted Chris McIntosh's resignation as Wisconsin's athletic director?
Chris McIntosh resigned to take a position as the deputy commissioner of the Big Ten.
Will Marcus Sedberry serve as both interim athletic director and football general manager?
It is unclear if Sedberry will hold both positions simultaneously, as the university has not confirmed plans for a new football general manager.
What did Luke Fickell say about the future of the Wisconsin football program?
Luke Fickell stated that the Badgers need to be prepared for changes and have a plan in place by the end of spring ball.