SoccerRecap
Knaak's late strike edges Man City closer to WSL title
Knaak's late goal secures victory for Man City, edging them closer to the WSL title.
Sky Sports1 min read
MMA
Josh Hokit denies AI use in UFC pre-fight graphics and slams the process
TL;DR
Josh Hokit denies the use of AI in UFC pre-fight graphics, clarifying that recent assumptions were incorrect. The UFC has been exploring AI tools in marketing, but this specific instance did not involve AI.
Key points
- Josh Hokit denies AI use in UFC pre-fight graphics
- UFC has embraced AI tools in marketing recently
- Debate sparked by a graphic for Della Maddalena vs. Prates
Photo by Ed Mulholland/Zuffa LLC
The UFC has increasingly embraced AI tools within its marketing strategy in recent months. Dana White has publicly supported that direction after AI-generated content drew attention online.
That trend led fans to speculate about further uses of artificial intelligence. A recent pre-fight graphic for the bout between Jack Della Maddalena and Carlos Prates sparked debate, with many believing the promotion had leaned on AI again.
However, those assumptions proved incorrect. One fighter stepped in to clarify the situation, offering a candid explanation that quickly caught attention across social media.
Josh Hokit shuts down AI claims with blunt explanation
Photo by Jeff Bottari/Zuffa LLC
Josh Hokit denied that the UFC used AI in its pre-fight standard graphics. The heavyweight responded directly to a post on X that questioned the authenticity of the visuals.
“It’s not A.I…. we really have to stand like idiots for 30 seconds…” he wrote. The comment immediately shifted the conversation around the images.
Hokit’s response stood out not only for its clarity but also for its tone. The remark was seen by many as a subtle dig at the promotion’s media process.
That approach is unusual for the rising fighter, who is still building his profile inside the organisation.
Josh Hokit’s rise continues with momentum inside and outside the cage
Hokit has enjoyed a rapid ascent since joining the UFC. With only three fights within the promotion, he has already secured a place on the White House card.
His growing reputation is linked not only to performances but also to his personality. ‘The Incredible Hok’s’ eccentric behaviour outside of the cage helped him stand out in a competitive division.
He was expected to lose to Curtis Blaydes at UFC 327 but delivered a significant upset. That result accelerated his progress in the rankings.
Now, he prepares to face another top contender in Derrick Lewis.
Read more:
Q&A
Did Josh Hokit confirm the use of AI in UFC graphics?
No, Josh Hokit denied the use of AI in the recent UFC pre-fight graphics.
What sparked the debate about AI in UFC marketing?
A pre-fight graphic for the bout between Jack Della Maddalena and Carlos Prates led fans to speculate about the use of AI.
How has Dana White responded to the use of AI in UFC?
Dana White has publicly supported the direction of incorporating AI tools into the UFC's marketing strategy.
