Just Women’s Sports Announced As New WNBA Emerging Media Partner

Their revenue has more than doubled year-over-year and they have been able to secure partnerships with Fortune 500 companies including Amazon Prime, Ally, Microsoft, Google, Planet Fitness, Under Armour, Culver’ and Intuit Turbo Tax. These companies are hungry for the Just Women’s Sports audience that is young and digital first.

Their investor portfolio includes several venture capitalist funds, but also athlete investors in Kevin Durant, Billie Jean King, Allyson Felix, Abby Wambach, Hilary Knight and Sam Kerr.

Just Women’s Sports Investment in Women’s Basketball

WNBA legend Angel McCoughtry and broadcaster Ros Gold-Onwude are the stars of Court Vision, Just Women's Sports newest show dedicated to all things women's basketball.

Just Women's Sports

Just Women’s Sports has already highly invested in women’s basketball, reflected by the recent launch of Court Vision, a weekly women’s basketball talk show hosted by WNBA legend Angel McCoughtry and veteran broadcaster Ros Gold-Onwude, as well as Between the Lines, a series hosted by basketball icon Lisa Leslie.

Rosen expressed the importance of having former players and women’s sports media veterans at the forefront of their digital series, talking and providing authentic storytelling about women’s sports and athletes. She said, “I think for a long time, it was difficult to follow women’s sports, get the basics, the news, the highlights, and see the standings. I think we take it for granted on the men’s side, but that simply did not exist on the women’s side for years.”

She continued, “That was the muscle we were bound and focused on for years. We feel like we have hit a point where that is bread and butter of what we do. We felt we were hitting the point where fans wanted us to go deeper. We felt it was really important to start building out trusted voices, this roster of authority about the leagues, and what is going on.”

Further, Rosen believes the job of Just Women’s Sports is to “onboard the next 10 million women’s sports fans” and “make it easy to be a fan, easy to consume the content, easy to engage and go deeper and have these conversations” around this space, like the WNBA.

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This article was originally published on Forbes.com