Juventus and Twinning Project join forces for an educational program through football

Juventus and Twinning Project join forces for an educational program through football

Juventus reaffirms its commitment to promoting the social value of sport by supporting projects that have a positive impact on the local area and the most vulnerable communities.

The Club has officially launched a partnership with Twinning Project, an international initiative that fosters collaboration between the Club and local prisons to deliver rehabilitation programmes designed to offer male and female prisoners educational and training courses based on football coaching and the development of skills useful for social and professional reintegration.

Four coaches from Juventus’s youth sector will work with young people aged between 18 and 25 at the “Ferrante Aporti” Juvenile Detention Centre in Turin, delivering an educational programme comprising twelve sessions that combines theoretical training with practical on-pitch activities.

The programme provides basic training to acquire the skills needed to become football coaches, as part of a broader programme designed to develop transferable skills such as effective communication, teamwork, leadership, conflict management and critical thinking.

Launched in the UK and active since 2018, the Twinning Project has demonstrated a tangible and measurable impact, contributing to improved physical and mental wellbeing among participants, a reduction in violent behaviour, better conduct within institutions and greater confidence in future prospects.

Following its launch in Italy in 2024, the project will roll out its programme this year across five cities, with a particular focus on juvenile detention centres, thanks to the support of Enel Cuore, the Enel Group’s philanthropic body, which for over 20 years has been working alongside third sector organisations to support people in vulnerable situations through projects of significant social impact that use sport as a tool for education and social inclusion.

It is, therefore, an initiative that places experience, listening and relationships at its heart, promoting football as a universal language capable of forging connections and opening up new possibilities.