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Juventus Summer Tour powered by Jeep: the Hong Kong Football Festival 2026
TL;DR
Juventus will participate in the Hong Kong Football Festival 2026, competing against Chelsea for the Herbalgy Trophy on August 5, 2026. The event will also feature Manchester City and Inter, held at the new Kai Tak Stadium.
Key points
- Juventus will compete in the Hong Kong Football Festival 2026
- The match against Chelsea is scheduled for August 5, 2026
- The event will take place at the new Kai Tak Stadium
Mentioned in this story
Kai Tak Stadium
JuventusChelseaManchester CityInter
Juventus Summer Tour powered by Jeep: the Hong Kong Football Festival 2026
The Juventus Summer Tour powered by Jeep has been further enhanced with the addition of a new leg, complementing the previously announced tour stop in Perth. The Clubâs participation in the Hong Kong Football Festival (HKFF) 2026 was officially unveiled today during the launch press conference, attended by Juventus Legend Edgar Davids.
The Hong Kong Football Festival (HKFF) 2026 is a major international football event that will bring together four of the worldâs most renowned clubs: Manchester City, Inter, Chelsea and Juventus. The tournament will take place at the new Kai Tak Stadium, a state-of-the-art venue with a capacity of 50,000 spectators. Juventus will compete for the Herbalgy Trophy on Wednesday, 5 August 2026, facing Chelsea in a match expected to attract significant sporting and media interest across the Asian region.
The Juventus Summer Tour powered by Jeep represents a strategic opportunity for Juventus to strengthen engagement with its growing fan base while enhancing the Clubâs commercial footprint. The Tour will offer increased visibility and bespoke activations for partners, with particular attention to Ganten, which is entering its tenth year of partnership with Juventus. Furthermore, Juventusâ participation in the HKFF event will also support the growth and regional visibility of Juventusâ global partners, including Jeep, adidas, Cygames, EA Sports and Visit Detroit.
The Clubâs longstanding commitment to Asia will also be highlighted through the presence of Juventus Official Fan Clubs and Juventus Academies from across the region.
In Asia, the network of Juventus Official Fan Clubs (JOFC) includes 34 clubs with a total of 1,283 members. Greater China is one of the Clubâs most dynamic markets, with 20 clubs and 653 members. These communities play a key role in promoting Juventusâ identity, supporting local activations and reinforcing the Clubâs presence throughout the region.
Q&A
What teams are participating in the Hong Kong Football Festival 2026?
The participating teams include Juventus, Chelsea, Manchester City, and Inter.
When will Juventus play Chelsea in the Hong Kong Football Festival?
Juventus will face Chelsea on Wednesday, August 5, 2026.
What is the capacity of the new Kai Tak Stadium in Hong Kong?
The new Kai Tak Stadium has a capacity of 50,000 spectators.
