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LA Rams unveil new uniforms ahead of 2026 NFL season
TL;DR
The LA Rams have unveiled new uniforms ahead of the 2026 NFL season, aiming to modernize their look while honoring their core identity. The update is part of the team's vision for the next decade of football in Los Angeles.
Key points
- LA Rams unveil new uniforms for the 2026 NFL season
- Uniform update aims to modernize while honoring core identity
- Kathryn Kai-ling Frederick emphasizes clarity and purpose
- Debut coincides with the upcoming NFL draft
Mentioned in this story
Kathryn Kai-ling Frederick
Los Angeles RamsNFL
LA Rams unveil new uniforms ahead of 2026 NFL season
The NFL draft is just over a week away and the Los Angeles Rams are getting ready for a brand new season with a brand new look.
The update represents a progression designed to elevate and modernize the Rams look, which debuted six years ago, while staying true to its core identity, according to the team.
"As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us," said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. "It's a modern refinement-elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team."
Among the changes -- the LA monogram logo has been simplified with the removal of gradient coloring in favor of a solid finish, the Ram head logo has also been enhanced to appear bolder and tougher and the horn features a sharper, more defined point.
Design updates across the uniform system
According to the Rams organization, the following design updates have been implemented "across the uniform system":
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Removals: The Rams chest tag has been removed along with the gradient numbers and pant stripes for a refined look.
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Pants Color Options: The addition of the White primary pant compliments the current Royal and Sol options allowing for more uniform combinations on game day.
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Helmet: The iconic helmet treatment remains unchanged, with the addition of new 3D bumper logos.
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Jersey Sleeve: Introduced during the Rivalries uniform, the full modern horn sleeve has been added to both primary jerseys.
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Neck Tag: The neck tag features the Sol monogram on Royal backing draped over the collar highlighting the connection to the city.
Zillow Draft House
To kick off the season ahead of the 2026 NFL draft, the Rams are offering an immersive fan experience.
"Everyone thinks the season starts with preseason, but for us, it starts with the draft when we bring in our new players. And we wanted to emulate the players journey and give fans that similar experience," said Sydny Layne, Director of Experiential Marketing for the L.A. Rams.
Q&A
What are the new features of the LA Rams' 2026 uniforms?
The new uniforms focus on modern refinement while maintaining the team's core identity, enhancing clarity and purpose.
Why did the LA Rams decide to update their uniforms?
The Rams aimed to elevate their look as they prepare for the next decade of football, reflecting their toughness and competitiveness.
When will the LA Rams debut their new uniforms?
The new uniforms will be worn during the 2026 NFL season, coinciding with the upcoming NFL draft.
Who is the Chief Marketing Officer of the LA Rams?
Kathryn Kai-ling Frederick is the Chief Marketing Officer of the Los Angeles Rams.