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Lane Kiffin apologized for comments made during a Vanity Fair interview regarding recruiting Black players to Ole Miss, clarifying that his remarks were not intentional. He discussed the challenges of recruiting to Oxford compared to Baton Rouge, emphasizing concerns from families about the environment in Mississippi.
Credit: Matthew Hinton-Imagn Images
Lane Kiffin sat across from Vanity Fair writer Chris Smith for four hours last week and said a lot of things. One of them he spent Monday and Tuesday trying to clean up.
Smith was asking about the ceiling, why LSU made more sense than staying at Ole Miss, whether the money and the history and the programâs profile made winning a national championship more realistic in Baton Rouge than in Oxford. Kiffinâs answer was moving along predictably enough until it wasnât. He brought up grandparents, the ones who had sat across from him in recruiting visits in living rooms across the South and told him, without much ambiguity, that Oxford, Mississippi was not a place they were prepared to send their grandson to play college football.
ââHey, coach, we really like you. But my grandparents arenât letting me move to Oxford, Mississippi,'â Kiffin told Smith. âThat doesnât come up when you say Baton Rouge, Louisiana. Parents were sitting here this weekend saying the campusâs diversity feels so great: âIt feels like thereâs no segregation. And we want that for our kid because thatâs the real world.'â
Smith appeared on Paul Finebaumâs show Monday and said he knew exactly what Kiffin meant the moment he said it, that there was no ambiguity in the room, no need to read between the lines. The next day, after practice, Smith was back in Kiffinâs office. Kiffin told him he did not want it to land as a shot at Ole Miss.
Then, as if to underscore just how much he meant it, he told the exact same story again.
âHe added the part about, âI donât want this to sound like a shot at Ole Miss,'â Smith told Finebaum. âBut then he told the same anecdote all over again.â
Kiffin also took his apology tour to On3, where he spent considerably more words arriving at the same place.
âI really apologize if anybody at Ole Miss or in Mississippi was offended by that,â he said. âIn a four-hour interview, I was asked a lot of questions on a lot of things, and Ole Miss has been wonderful to me and to my family. Thatâs a narrative that coaches have been fighting forever. It wasnât calculated by bringing it up.â
Lane Kiffin mentioned that families expressed reluctance to send their children to Oxford, Mississippi, due to concerns about the environment.
Kiffin apologized because his remarks were perceived as insensitive and he wanted to clarify that they were not calculated.
Kiffin suggested that recruiting to LSU was easier due to its perceived diversity and welcoming environment compared to Ole Miss.
Families expressed that LSU's campus felt diverse and inclusive, contrasting with their concerns about Ole Miss.
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Smithâs point to Finebaum wasnât really about whether Kiffin was right. What Smith found genuinely fascinating wasnât the facts themselves â Baton Rouge is roughly 51 percent Black and 36 percent white, Oxford about 66 percent white and 26 percent Black â but that Kiffin volunteered all of it unprompted in a national magazine and made clear he plans to use it as a recruiting weapon going forward.
Kiffinâs departure from Ole Miss last November was one of the ugliest coaching exits the sport has seen in years. He walked out two days after the Egg Bowl â with the Rebels having just punched their ticket to the College Football Playoff for the first time in program history â issued a statement painting himself as the victim of an athletic director who refused to let him finish what he started, and had to be escorted to the airport by police while fans lined the tarmac screaming obscenities as his plane cleared Oxford for good.
Five months later, he is sitting in the pages of Vanity Fair â a magazine that does not typically concern itself with SEC recruiting battles â explaining to a national audience why Black families have reservations about sending their kids to Mississippi, and making no secret of the fact that he plans to say it in every living room he walks into on behalf of LSU.