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Lane Kiffin has left Mississippi to become the head coach at LSU, citing 'diversity' and 'adult money' as key factors in his decision. His move comes as Mississippi football is performing at a high level, nearing a College Football Playoff appearance.
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Lane Kiffin opened up to Vanity Fair about what went into his decision to leave Mississippi for LSU.
(IMAGN IMAGES via Reuters Connect / REUTERS)
Lane Kiffin shook up the SEC and college football landscape with his decision last fall to leave Mississippi to take over as LSUâs head football coach.
He did so with Mississippi football at the peak of its powers, on the verge of playing in the College Football Playoff with a shot at the first national championship in program history.
Now, months removed from the decision, Kiffin opened up to Vanity Fair about what went into his call to leave a program that heâd built into a power for a rival school â as well as the awkward timing of his decision.
Some of his answers arenât surprising. Kiffin cited LSUâs âadult moneyâ and willingness to spend to build a winner that gives it an edge in the NIL era.
As for that awkward timing, he fairly pointed to the college football calendar. Due to the timing of the transfer portal and recruiting calendar, LSU needed to have a head coach in place prior to the end of Mississippiâs season. Thus, Kiffinâs decision to leave Mississippi behind when it needed him most.
Kiffin also cited a factor that doesnât come up with almost every coachâs decision to leave one job for another, more lucrative position: diversity. Kiffin told Vanity Fair that he ran into recruiting hurdles at Mississippi that he doesnât anticipate coming up at LSU.
From the Vanity Fair feature:
When he was coaching there, Kiffin says, top recruits would tell him, ââHey, coach, we really like you. But my grandparents arenât letting me move to Oxford, Mississippi.â
Lane Kiffin cited 'diversity' at LSU and the financial benefits referred to as 'adult money' as key reasons for his decision.
Mississippi football was at its peak, on the verge of playing in the College Football Playoff and aiming for the program's first national championship.
Kiffin's decision has shaken up the SEC and the broader college football landscape, signaling a significant coaching change during a competitive season.

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âThat doesnât come up when you say Baton Rouge, Louisiana. Parents were sitting here this weekend saying the campusâ diversity feels so great: âIt feels like thereâs no segregation. And we want that for our kid because thatâs the real world.ââ
Kiffin didnât directly cite the inherent challenges to diversity that are engrained at Mississippi. Confederate flags used to be a mainstay in the stands at Mississippi football games until the school indirectly banned them in 1997 with a blanket ban on flagsticks.
Until 2003, the schoolâs mascot was Colonel Reb, a nod to the stateâs Civil War past. The schoolâs nickname remains âRebels.â And it still goes by its âOle Missâ moniker, a nickname with ties to the stateâs heritage of slavery.
These are certainly reasons enough for some athletes to take Mississippi off their list. In Baton Rouge, where more than half of the residential population is Black, Kiffin doesnât anticipate lack of diversity being an issue on the recruiting trail.