LIV Golf boss sees hope for new sponsors beyond 2026

LIV Golf chief executive officer Scott O'Neil says he has confidence the series can find new sponsors after Saudi backers have said they will end their support after this season (Justin Casterline)

(Justin Casterline/GETTY IMAGES NORTH AMERICA/Getty Images via AFP)

LIV Golf sees hope in finding new financial sponsors to carry the series beyond this season, when its vast Saudi funding will end, even though chief executive officer Scott O'Neil was short on details in comments Tuesday.

Speaking ahead of this week's LIV Golf Virginia event at Trump National Washington, O'Neil said he has spoken with potential investors as he works on a business plan he can pitch to players and sponsors alike.

"I definitely will not be talking through specifics of the plan,' O'Neil said. "But it's a playbook that won't surprise too many people once you see it.

"It's for next year that we're going to be making some pretty significant, substantive changes."

The days of players golfing less and making more money than PGA Tour talent figure to be at an end since the Saudi Arabia Public Investment Fund (PIF) has said it will pull the plug on backing LIV once the season concludes in August.

O'Neil believes that even with changes, LIV players will want to remain with the series.

"Do I believe that when we have a business plan and we raise money, that this is the place the players will choose? I do," he said.

"I have a lot of confidence this is a place players want to be."

O'Neil said he was "very confident" of support from new sponsors.

"I had about a dozen inbound calls this weekend from potential investors," O'Neil said. "It was a split between private equity, family office, and then your traditional high net worth guys who invest in sports and sports teams. So that has been really positive."

He has also spoken with broadcast and marketing partners about staying with LIV, saying, "We have a good sense at this point. We know where we're going."

O'Neil wants to keep a 14-week season but have other tours allow LIV players into events to produce showdowns with all the world's top talent.