LIV Golf hires investment bank in effort to secure long-term financial partners

LIV Golf is wasting no time in trying to position itself to have a future after 2026.

A week after announcing restructuring and hiring two board members, LIV Golf has partnered with investment bank Ducera to help lead its efforts to secure long-term investment partners and support its evolution into a diversified, multi-partner investment model.

Saudi Arabia's Public Investment Fund confirmed last week it was no longer going to finance LIV Golf after 2026. By year's end, the PIF's investment is expected to be more than $6 billion.

Per the release, Ducera "has advised on more than $850 billion in transactions across industries including media, entertainment and sports. Ducera's experience guiding organizations through pivotal financial transitions, combined with its independent, senior-level advisory approach, makes it well-positioned to help LIV Golf secure the long-term investment partners it needs to define its next era."

"This league has proven its value, and our focus now is on building the right financial foundation for the long term," LIV Golf CEO Scott O'Neil said in a release. "Mike (Kramer, CEO of Ducera) and the Ducera team bring deep transaction experience and a track record of delivering in complex, high-stakes situations. They are the right partner for this process."

The league's new board members, Gene Davis and Jon Zinman, will work with Ducera "to identify long-term strategic investment partners and evaluate opportunities that have emerged with the league’s rise."

"The Board sees a clear opportunity in front of this league, and engaging Ducera is a direct reflection of that conviction,” Davis said in the release. "They bring the expertise and global reach to help us run a rigorous process and secure the partners that will guide this league into its next chapter with renewed strength.”

This article originally appeared on Golfweek: LIV Golf hires investment bank with PIF exit looming