Liverpool Commit to 2027 Price Freeze After Fan Protest and Pushback

TL;DR

Liverpool FC has agreed to freeze ticket prices for the 2027-28 season after fan protests against rising costs. The club will still implement a 3% increase for the upcoming season but has scrapped future price hikes.

Key points

Liverpool FC faced fan protests over rising ticket prices
A 3% ticket price increase will occur for the 2026-27 season
The club has committed to a price freeze for the 2027-28 season
Supporters are seeking alternative revenue methods with the club
Fan engagement led to significant concessions from the club

Mentioned in this story

John Henry

Liverpool FCCrystal Palace

LIVERPOOL, ENGLAND - APRIL 25: Liverpool fans hold up posters protest against rising ticket prices and the owner, John Henry with posters that read 'Caution, Anfield's soul at risk' during the Premier League match between Liverpool and Crystal Palace at Anfield on April 25, 2026 in Liverpool, England. (Photo by Gareth Copley/Getty Images) | Getty Images Following pushback over proposed ticket price raises from supporters that included a removal of flags from Anfield in recent weeks to prove a point about the key role they play in creating a match atmosphere that both helps the team and that is used by Liverpool and the Premier League to sell its product, the fans have won significant concessions. Liverpool had previously committed to what they framed as inflationary price increases moving forward over at least the next three seasons and potentially longer, beginning with a 3% rise for the 2026-27 season. That initial rise will remain but any commitment to future rises has been scrapped and the club have committed instead to a price freeze for the 2027-28 season. The more cynical take might be to expect the club to again attempt a price increase the following season, but a commitment to a 3% ticket price rise this summer and a freeze next year before an uncertain future is a clear win for supporters compared to a 3% rise this summer followed by commitments to similar for at least the following two summers. “We would like to thank those at Liverpool FC who have listened to us and engaged with us,” read a statement from Liverpool’s supporter groups following the decision to roll back the commitment to ticket price increases. “Not all club hierarchies would have done the same and we look forward to working with them to find future paths that benefit all. “We have asked that Liverpool works with us to explore alternative ways to generate revenue rather than ticket price rises. We understand disappointment at next season’s increase will remain for some, but we will continue talks to find other ways in the future. We might not have halted immediate increases, but we have stopped three consecutive increases.”

Q&A

Why did Liverpool fans protest against ticket price increases?

Liverpool fans protested against ticket price increases to highlight the importance of their presence in creating a match atmosphere and to push back against rising costs.

What commitment has Liverpool FC made regarding ticket prices?

Liverpool FC has committed to a price freeze for the 2027-28 season after previously planning a 3% increase for the 2026-27 season.

How did Liverpool supporters respond to the ticket price changes?

Liverpool supporters expressed gratitude for the club's willingness to engage with them and are looking forward to exploring alternative revenue generation methods.