Liverpool’s Commercial Arm Continues to Power Financial Supremacy, Despite League Performances

(Photo by Kate McShane/Getty Images)

These options are on the table and will remain there while the club continues its more tailored approach. In 2025, £317m was made in commercial revenue. This, the biggest revenue segment, was partially powered by a global partnership with Tommy Hilfiger, showcasing a more daring but big-name approach to commercial deals.

Not a Huge Drop by Landing in the Top Four

In the season that Liverpool won the title under Arne Slot, Premier League payments amounted to £174.9m. Just £53.1m of that came from UK and internationally-based merit payments, with £7.9m being league commercial payments. Chelsea, who finished fourth, collected £45m in merit payments and that same commercial stack.

This £8.1m in merit made up the largest chunk of the difference in payments from the league to Liverpool and Chelsea. The other £3.1m came from reduced facility fees, owing to less coverage for a top-four contender compared to the champions.

At most, in terms of Premier League payments, Liverpool stands to see a £11.2m decrease from last season. That said, the Reds went one step further in the Champions League this time around and made it to the quarter-finals of the FA Cup, as opposed to a fourth-round knockout in 2025.

When the figures for 2025/26 are published, Liverpool will likely drop down the money table, but overall revenues would be projected to hold to a very similar high standard as in 2024/25. This puts the club in a strong position to add whatever pieces are needed in the summer and, in the hope that the injury bug is squashed, go for the title again.