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LIV’s New Board Directors Also Take Over U.K. Positions
TL;DR
LIV Golf has appointed Eugene Davis and Jon Zinman as new independent board directors, who will also serve as directors for four U.K. holding companies. Their roles include overseeing financial recaps and strategic planning following the termination of three former directors.
Key points
- Eugene Davis and Jon Zinman appointed as new directors
- New directors also take roles at four U.K. holding companies
- LIV Golf reported $461.8 million in losses for 2024
- Former directors were terminated on May 4
- New directors tasked with financial recaps and forecasting
Mentioned in this story
LIV GolfEugene DavisJon ZinmanPirinate Consulting GroupJZ Advisors
LIV Golf’s two new independent board directors have also taken over key director positions at four U.K. holding companies associated with the league, new public records show.
Pirinate Consulting Group CEO Eugene Davis and JZ Advisors founder Jon Zinman on May 4 were appointed directors at LIV Golf LTD, LIV Golf Events LTD, LIV Golf ISE LTD, and Wedge IP Management Co, Limited, according to filings in the U.K. released Monday.
Those entities provide a glimpse into LIV’s finances, like records in October that revealed a $461.8 million in losses for LIV’s non-U.S. operations in 2024. In addition to guiding LIV’s new strategic plans, Davis and Zinman will be tasked with preparing year-end financial recaps and future forecasting for those U.K. companies.
The new appointments coincide with the termination—also on May 4—of those four entities’ three former directors: LIV EVP and head of events Ross Hallett, LIV SVP of impact and sustainability Jake Jones, and Lousie Savage, LIV’s longtime general counsel.
It was a quick turn for Hallett and Jones, who in January had just assumed the director positions previously held by former LIV CEO Greg Norman and former LIV EVP of finance, procurement, and business support Tim Taylor. Savage had been a director for three of the companies since February 2022, and for Wedge since March 17, 2024.
Saudi PIF governor Yasir Al-Rumayyan, who last month stepped down as chairman of LIV’s board, never held an official position at any of LIV’s U.K. companies.
However, the directors’ report in the 2024 LIV Golf LTD annual report noted there was “material uncertainty” about the company’s future since the PIF had not been able to strike a deal with the PGA Tour, but also noted the PIF had “provided a letter of support” assuring sufficient financial resources.
That changed this year as the PIF announced it would no longer fund LIV beyond this 2026 season, which ends in August. The PIF’s total spending on LIV operations is projected to by the end of this year.
Q&A
Who are the new directors of LIV Golf and what are their roles?
Eugene Davis and Jon Zinman are the new independent board directors of LIV Golf, overseeing key U.K. holding companies and guiding strategic plans.
What financial losses did LIV Golf report for its non-U.S. operations in 2024?
LIV Golf reported losses of $461.8 million for its non-U.S. operations in 2024.
What happened to the former directors of LIV Golf's U.K. entities?
The former directors, including Ross Hallett, Jake Jones, and Lousie Savage, were terminated on May 4, coinciding with the appointment of the new directors.
