
BYU running back LJ Martin is on track to break rushing records this season. He emphasizes that his return to BYU is not solely about achieving these records.
BYU running back LJ Martin (4) celebrates his touchdown during the Big 12 championship game against Texas Tech at AT&T Stadium in Arlington, Texas, on Saturday, Dec. 6, 2025. | Isaac Hale, Deseret News
A few years ago, BYU running back LJ Martinâs entire family traveled from their home in El Paso, Texas, for a vacation in San Diego, the land of beautiful beaches, near-perfect weather, amusement parks and enticing golf courses.
Martin packed his PlayStation game console, and spent a lot of the week indoors.
âI was playing video games all the time,â the rising senior told the Deseret News on April 3. âMy mom (Genevieve) got mad at me. ⊠Iâve never been interested in doing whatever, what other people think I should be doing.â
Thatâs one of the reasons why he didnât enter the transfer portal after his sensational junior season, and after he decided that he would stay in college for another year instead of entering the NFL draft.
âNo matter where I could have gone, I would probably be doing the same thing,â he reasoned. âSo why not just be here with great people and just play great football.â
According to The New York Times, a top-flight running back in the transfer portal could command anywhere between $400,000 and $900,000 in NIL deals and revenue sharing income in 2026. Martin would certainly be considered at the upper end of that classification as the reigning Big 12 Offensive Player of the Year.
LJ Martin is on track to break rushing records during his senior season at BYU.
LJ Martin returned to BYU not just to break records but to pursue his personal goals and growth.
LJ Martin celebrated a touchdown during the Big 12 championship game against Texas Tech on December 6, 2025.
BYU is located in Provo, Utah, and they play in the Big 12 Conference.




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He led the league last year with 1,305 yards on 236 carries, and scored 12 touchdowns. He was No. 11 nationally in total rushing yards and No. 12 in rushing yards per game (100.38).
Although BYU players are cautioned by BYU officials and their agents to not discuss specifics of NIL contracts and the like â offensive lineman Bruce Mitchell said it is a âtaboo subjectâ in the locker room, even â it is safe to assume that Martin isnât making more than $500K this coming season, a source confirmed.
Asked during an interview in the press box at LaVell Edwards Stadium â the first time Martin had ever been in that room â the former Stanford commit said that NIL payments havenât really changed his life.
College athletes began getting compensation for endorsements, social media, etc., in the fall of 2021 and Martinâs first season at BYU was in 2023, but he said the increased compensation didnât come his way until a couple of years after that.
âComing in, you just got what you got,â he said. âIt was never really a concern of mine, because I hear most of the time you make your money in the NFL, and thatâs kind of where you get paid to play professionally, so I wasnât really worried about that.
âIt hasnât changed my life a whole lot,â he continued. âI pretty much live the same as I would if I was just getting my (scholarship and expenses) stipend.â
Later that day, Martin acknowledged to BYUtvâs BYU Sports Nation that the only âsignificantâ purchase he has made is the LEGO Star Wars Millennium Falcon building set.
BYU running back LJ Martin (4) stiff-arms TCU Horned Frogs cornerback Channing Canada (7) during the first half of the game at LaVell Edwards Stadium in Provo on Saturday, Nov. 15, 2025. | Rio Giancarlo, Deseret News
Martin also caught 36 passes for 255 yards in 2025, and had a career-best 32 carries for 222 yards in BYUâs 26-14 win at Cincinnati. He sustained a shoulder injury in the first half of a game on Oct. 25 at Iowa State, but played through it until the end of the season before undergoing surgery in December of 2025 and missing the Pop-Tarts Bowl.
He did not participate in spring practices, but on April 3 he said he was âfeeling greatâ and thanked BYUâs support staff, medical staff, athletic trainers âand all the people who have been doing a great job of getting me right.â
Martin said he expected to be 100% recovered by mid-May and officially cleared to return to contact drills in early June.
âI was definitely a little bit timid (in the first Texas Tech game),â he said. âIt felt like it was still a little (tender) to me then, but I got my confidence back in the TCU game. Then the Cincinnati game is where I really got my confidence back.â
Martinâs given first name is John, which is also his fatherâs name. When he was younger, his family called him âLittle Johnâ instead of John Jr., and then just âLJ.â
âMy parents are the ones that started to call me LJ,â he said. âEver since I was little, that was my name. I learned my name was really John a long time after they were calling me LJ.â
Now, big things are expected of the fourth-year senior, who almost certainly will be the preseason Big 12 offensive player of the year, especially since new Texas Tech quarterback Brendan Sorsbyâs future is in doubt.
While acknowledging that âit would be coolâ to repeat his Big 12 individual honors, Martin said his main focus wonât be on acquiring any personal accolades.
âThe goal is to win as many games as possible,â he said. âWith football, so much can happen and nothing is for certain. I am just grateful for the opportunity. Thatâs just how Iâve always been, even last year. ⊠I just want to get through the whole season (healthy), and just play hard.â
What about his place in BYU history? Martin is No. 9 on BYUâs career rushing yardage list, with 2,541 yards.
The all-time leader is Jamaal Williams, with 3,901, so Martin needs 1,361 yards to pass Williams, who played from 2012 to 2016.
He needs 914 yards to pass Harvey Unga (3,455) for second place all-time. Unga is now BYUâs running backs coach.
The school rushing records âare not a main focus of mine,â Martin said. âIf it happens, it happens. I will just go out there and give it me all and see what happens. A lot of things are out of my control. I will just go out there and play football, which is really what I love.â
For what it is worth, Unga has been telling Martin since the day the quiet teenager arrived in Provo that he would pass him on the list.
âI never really paid attention to it, but now that it is within reach, it is pretty cool,â Martin said. âI guess it is just kind of what happens when you play a lot.â
Much has been made this spring of BYU basketball star Richie Saunders, and how the Riverton native stayed all four years at the same school. Thatâs not common, especially in this day and age of NIL and the transfer portal.
Martinâs case is just as remarkable, maybe even more so because he is not from Utah and not a member of the faith that supports and operates BYU, The Church of Jesus Christ of Latter-day Saints.
Asked what has kept him in Provo, Martin referred to the people such as Unga, offensive coordinator Aaron Roderick and head coach Kalani Sitake.
âThey are kind of why I came here out of high school. There are just good people around here,â he said. âI am surrounded by great people. Coach Harvey (Unga) is someone you would want to be your father figure.
Coming out of high school, I wanted that, knowing I would be away from home,â he continued. âJust having guys like coach Kalani as great father figures, and what they have been able to do for me, thatâs kind of what kept me here.â
BYU running back LJ Martin (4) makes a cut as he runs as BYU and Utah play at LaVell Edwards Stadium in Provo on Saturday, Oct. 18, 2025. | Scott G Winterton, Deseret News