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LSU coach Lane Kiffin apologized for comments suggesting Black families were reluctant to send their kids to Ole Miss due to its lack of diversity. His remarks sparked significant backlash on social media.
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LSU football coach Lane Kiffin, who previously led the Ole Miss football program, apologized Tuesday for comments he made this week to Vanity Fair in which he suggested he had difficulty recruiting Black players to the University of Mississippi since it lacks the “diversity” of LSU, which prompted social media backlash.
Kiffin's interview with Variety was published Monday.
Photo by Gus Stark/LSU/University Images via Getty Images
Kiffin, who coached at Ole Miss from 2020 to 2025 before joining LSU on a controversial and lucrative $91 million contract, told Vanity Fair that recruits would say their families were not okay with them moving to Oxford, Mississippi, adding, “That doesn’t come up when you say Baton Rouge, Louisiana.”
Kiffin said parents who have lauded LSU’s “diversity” have noted “It feels like there’s no segregation.”
The comments drew widespread backlash and ridicule on social media, with some noting the LSU Tigers’ namesake is a group of Confederate soldiers, while The Atlantic writer Jemele Hill tweeted it’s “Really amusing watching LSU and Ole Miss fans argue about which school is the least racist.”
The LSU coach provided Vanity Fair with a follow-up comment after his interview, saying, “I just hope [my comment] comes across respectful to Ole Miss…. There are some things that I’m saying that are factual, they’re not shots.”
Lane Kiffin suggested that he faced challenges recruiting Black players to Ole Miss because of the university's lack of diversity compared to LSU.
Kiffin apologized due to the backlash he received on social media for his comments regarding recruiting Black players.
Kiffin's comments prompted significant backlash on social media, leading to his public apology.
Lane Kiffin is currently the head coach of the LSU football team.
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Kiffin reiterated his stance to On3 on Tuesday, saying, “I really apologize if anybody at Ole Miss or in Mississippi was offended by that,” saying the “narrative” he spoke about was one “coaches have been fighting forever” and that it was not a “calculated” decision to bring it up in his interview with Vanity Fair.
Kiffin also spoke about his past drinking problems and his early years as a head coach, when he became one of the youngest NFL head coaches in history with the Oakland Raiders before being fired in his second season, leading to a brief stint at the University of Tennessee before he secured his “dream job” at the University of Southern California. Kiffin spoke about how drinking impacted his work and his marriage to his ex-wife, Layla, saying his motivation as a young coach was rooted in how fast he could secure big jobs. He told Vanity Fair, “As I’ve gotten older, I’ve tried to work on that, making decisions that are more delayed gratification…I got tired of digging out of hangovers, tired of digging out of situations or things I said.”
Kiffin departed Ole Miss for a $91 million contract, becoming one of the highest paid coaches in college football. He will be paid $13 million a year before incentives. His exit from Ole Miss was marred in controversy, as he left the program during its most successful season in recent history, which resulted in its first-ever playoff appearance. Southeastern Conference analyst Paul Finebaum called Kiffin’s departure “utterly disgraceful,” adding, “It’s just so typical of Lane Kiffin to do something so utterly destructive,” after he accepted the LSU contract and left Ole Miss prior to its playoff opener. Former Ole Miss defensive tackle Zxavian Harris accused Kiffin of trying to “steal our shine.” The relationship between Kiffin and Ole Miss has been further strained by his comments to Vanity Fair about Ole Miss’ connections to racism and slavery. He also told the magazine he took the job at LSU because the school and its financial supporters would not shy away from putting “adult money” into the football program.
This article was originally published on Forbes.com